The promotional video of the new game from King called Candy Crush Soda Saga was viewed by 100 million people around the world, – following the leadership of Facebook, the CNET resource says.
More than 70% of the total number of users have viewed commercial videos from their mobile device. The campaign has become one of the most successful in the history of Facebook. In terms of advertising revenue, the social network in 2014 was ahead only of Google.
Two years ago, only 5% of Facebook’s total advertising budget was spent on mobile advertising. According to the estimates of the analytical company eMarketer in 2014, this number increased to 22%.
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King, a company that started in the segment of casual and flash games for PC, thanks to the success of the Saga series projects on Facebook and mobile platforms, has turned into one of the most successful global game studios with a DAU of more than 90 million in a couple of years.
Facebook is the most popular social network in the world. It was launched in 2004 by Mark Zuckerberg. Its MAU at the moment is about 1.32 billion.