Have you ever heard the claim that a good game will inevitably find its audience? It might have held true in 2016 when there were only 4,600 games released on Steam throughout the entire year. Meanwhile, in just the first three months of 2026, according to SteamDB, there have already been 5,700 releases. This density has turned the industry into a battle royale, where merely having a good game is no longer enough. Additionally, it…

Recently, media outlets reported that AppLovin is considering purchasing TikTok’s assets in the United States. The company has now officially confirmed this.

One of the contenders for purchasing TikTok’s American business is AppLovin, according to sources from The Wall Street Journal and CNBC. According to their information, AppLovin recently entered into talks regarding the deal.

Bobby Kotick, who left the post of CEO of Activision Blizzard in December 2023, is considering buying TikTok amid the threat of a ban on the social network in the United States. Sources of The Wall Street Journal claim that he has already contacted the executive director of ByteDance, Zhang Yiming, to “express interest.”

Activision has sued the American music critic Anthony Fantano. According to the company, he threatened to file a lawsuit against her himself if Activision did not pay a six-figure sum for using an audio track from his TikTok video.

Videos related to video games are very popular in TikTok. Over the past year, they have been viewed over 3 trillion times.

A marketer from Round Toast Studios spoke in detail about the promotion of the title to game expert Simon Carless. According to him, the indie studio did not buy advertising and did not pay third-party marketing agencies.

Jason Fung has left the post of head of the TikTok gaming division to found his own blockchain startup Meta0. The company will create a protocol for NFT games with support for different networks.

This is reported by Reuters with reference to four people familiar with the issue. According to the publication, the platform expects to increase advertising revenue and the time that users spend in TikTok in this way.

What to pay attention to when creating an advertising creative for TikTok — in your column for App2Top.ru Mikhail Larionov, the team leader of AdQuantum for the purchase of mobile traffic in TikTok and Google Ads, told.

Newzoo analysts have compiled a portrait of mobile gamers who actively use TikTok. It turned out that they are generally more engaged compared to other users. This is evident both when making in-game purchases and at the level of interaction with advertising.Note: 10,800 mobile gamers aged 18-50 from 13 countries and regions took part in the survey.

The Chinese giant ByteDance will not appear on the stock exchange until at least the end of 2022. According to the SCMP portal, TikTok‘s parent company has decided to wait until the new rules for regulating cyberspace are approved in China. Against the background of rumors, the largest shareholders of ByteDance began to get rid of their shares.

Three representatives of the TikTok advertising platform spoke at the WN Conference today: Andrey Hristyuk, Ignatiy Bodrikov and Konstantin Inin. They shared tips on creating creatives for their platform and showed a couple of cases with games.

Chinese authorities continue to regulate local technology companies. Today it became known that the government now has a seat on the board of directors of ByteDance. The unprecedented decision made experts again concerned about the prospects of investing in the Celestial market.The deal was concluded on April 30, but it has only become publicly known now.

Yesterday, US President Joe Biden revoked the orders of his predecessor Donald Trump, who demanded to ban TikTok, WeChat and a number of other Chinese applications in the country. Instead, he ordered to carefully study all applications from “foreign opponents” and assess their danger.

The musical game Muse Dash has a unique story. Thanks to UGC videos in TikTok, she got into the tops. The stars might not have come together if it wasn’t for the application for creating interactive wallpapers for the desktop.

Initially, the deadline for the sale of TikTok assets in the United States expired today, November 27. However, the country’s authorities gave ByteDance a one-week delay so that the company could have time to conclude the necessary deal.According to the new decision of the Administration of President Donald Trump, the deadline for the sale of TikTok’s American assets will expire on December 4.

Now the Chinese gaming industry is dominated by Tencent and NetEase. However, now ByteDance, the parent company of TikTok, has launched its own store and plans to compete with them by independently developing and releasing projects.Own store and publishing house

ByteDance has entered into negotiations with a group of investors to raise $2 billion.  According to Bloomberg, this will raise the total valuation of TikTok’s parent company to $180 billion.ByteDance wants to attract new investments before bringing some of its businesses to the Hong Kong stock market.