A marketer from Round Toast Studios spoke in detail about the promotion of the title to game expert Simon Carless. According to him, the indie studio did not buy advertising and did not pay third-party marketing agencies.

The growth in the number of vishlist is directly related to the videos about Mortal Rite in TikTok — additions to the wish lists increased simultaneously with video views. In total, to date, the game has gained 126 million views in TikTok.

The release of Mortal Rite in the early access format is scheduled for this winter.


Game Developer