ironSource, together with Tapjoy, has released a study on how mobile users find new applications in 2022. Below are a few facts from it.

The Israeli company ironSource is expanding. This time, she signed an agreement to acquire the advertising and monetization platform Tapjoy. The transaction amount will be $400 million.ironSource will finance the purchase with cash from its balance sheet.

The Tapjoy advertising platform presented a study with detailed information about the favorite applications of American millennials and their interaction with mobile advertising.

The more a mobile user consumes rewarded advertising, the higher their engagement, retention and spending in the app become. This is stated in the study of the Tapjoy mobile advertising platform.

The Tapjoy mobile advertising platform has introduced a new format of mobile video ads called Interactive End Cards — interactive slides embedded in the video with additional information.

75% of players named rewarded ads in mobile games as the most preferred type of ads.

Tapjoy has classified users of shareware games by how much they spend in the game. And also by behavior. The company systematized the data obtained using infographics.

The Japanese company Gree has changed the value of the hard currency in the Kingdom Age game on the advice of the Tapjoy mobile monetization service. As a result, the project’s revenue from advertising increased by 90%. This was told by the Venturebeat resource.

Analyzing the performance of a mobile game at an early stage will help predict whether it will earn $ 1 million or more. This is reported in a study by the marketing company Tapjoy.

The Tapjoy marketing company is launching a new platform for analyzing and monetizing applications. This is reported by the resource Pocketgamer.biz .

The Appboy resource, which specializes in marketing automation, received $15 million from investors. The money will be spent on further promotion of the service.

Tapjoy analysts claim that the average user receipt on Gingerbread devices is higher than on gadgets with Jelly Bean on board.

Tapjoy, a company providing services in the field of monetization and distribution of applications, has published indicators of its business network over the past few years of its existence. So, for the period from 2010 to 2012, developers earned more than $200 million using Tapjoy.

A study conducted by Tapjoy and the Yankee Group showed that consumer spending on virtual currency in applications will grow in the coming years. By 2017, they will reach $3.2 billion, three times higher than last year.

Advertising revenue in mobile apps increases by up to 54% during the holidays, Tapjoy claims based on data obtained on Christmas, Chinese New Year and Valentine’s Day. 

The profitability of the free zombie shooter Madfinger Games has grown significantly after the integration of Tapjoy’s monetization solutions into it.

The advertising and publishing platform Tapjoy yesterday announced that it had crossed the threshold of 1 billion active devices.

The former head of games at Disney became the executive director of the advertising mobile platform Tapjoy. Mihir Shah was told “bye”.

The Tapjoy advertising network is again under pressure from Apple. Glu Mobile has already lowered its financial forecasts for the fourth quarter in this regard. Tapjoy denies everything.