The Tapjoy advertising platform presented a study with detailed information about the favorite applications of American millennials and their interaction with mobile advertising.
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Tapjoy cites data from a survey of 5028 respondents from the United States born from 1981 to 1996.
They are what she calls millennials. As noted in the study, now some of them are already 40 years old and they have long had families and have children, and someone has just crossed the 30-year mark. But, as Tapjoy assures, everyone is united by one thing — the love of mobile gaming.
Below are the main points of the study:
- 70% of millennials play mobile games every day;86% of them prefer smartphones to consoles (37%) and PCs (27%);
- 73% of respondents have increased interest in mobile games during the pandemic;
- 75% of the game has the most favorite activity using a smartphone;
- social networks (67%) and messengers (52%) are in second and third place by the type of favorite applications;
- the purchase decision is made if the video ad is unobtrusive, offers a special offer or a reward for clicking on the link;
- millennials are interested in fun ads with bonuses that give an instant idea of the mechanics of the game;
- 58% of Americans are more pleased to see ads with a reward than banners (12%) and posts on social networks (10%);
- game selection criteria: positive feedback from friends, creative advertising and freeplay monetization;
- Favorite genres: puzzles, RPG, action/adventure, word games, arcade/hyper casual games.
