ironSource, together with Tapjoy, has released a study on how mobile users find new applications in 2022. Below are a few facts from it.
▪️35% of gamers download new games when they are on vacation/on vacation or on weekends.
▪️46% of gamers rely on friends’ recommendations when searching for games.
▪️The most effective advertising is advertising in mobile stores. It attracts 32% of gamers.
Next in terms of effectiveness are video advertising (21%) and playable advertising (14%).