The story of constant sales and purchases on the mobile market continues. Next up is a slightly confusing story with the analytical company Upsight, which sold the advertising network PlayHaven.

In December 2013, Kontagent and PlayHaven merged. A few months later, this conglomerate of monetization and analytical services finally got a new name – Upsight.

Last night, Kontagent informed its customers about the unity with the Playhaven service. Now it’s one team. 

Many developers believe that push notifications are nothing more than just spam, and users prefer to disable them altogether. According to PlayHaven, the situation should look different.

The PlayHaven platform continues to thrive, according to a recent post by Venture Beat. Representatives of the company have released some information about their activities, according to which PlayHaven is working with 10 thousand developers on 20 thousand games.

The game and application development platform Corona has announced a partnership with PlayHaven. Corona customers will have access to tools for attracting, retaining and monetizing users.

The other day, the release of the closed beta PlayHaven Push Notifications program took place. The main feature of the service is the ability to send customized notifications to users.

A round table dedicated to attracting players was held at the White Nights: Mobile Games Conference. It was attended by Inmobi, Glispa, Playhaven, Chartboost and Trademob.

Representatives of the mobile analytics agency PlayHaven announced yesterday the acquisition of a San Francisco startup Staq.io , a specialist in the field of statistics processing, and, in this regard, about the possibility of demonstrating data in real time.

In early May, PlayHaven announced that the number of its unique users had grown to 523 million. In this regard, the company gave the Pocket Gamer-u resource an interview in which it talked about the main thing in monetization. 

Charles Yim, executive director of PlayHaven, spoke at the Winter Nights conference about how to learn to understand players, and also gave examples of optimizing marketing campaigns in order to extend the life cycle of the game and achieve maximum earnings.

PlayHaven, a company engaged in monetization and promotion of applications, has announced the creation of an office in Europe. It was headed by Ville Heijari, former vice President of Marketing at Rovio.

The startup PlayHaven, which is engaged in the monetization of games, caught Charles Yim in its networks, who worked on the development of AdMob and was responsible for three years at Google for partnering with mobile application developers.  

Developers of mobile games, which demonstrate advertising for projects of the same genre, receive 166% more from their colleagues from promotion, PlayHaven found out.