The other day, the release of the closed beta PlayHaven Push Notifications program took place. The main feature of the service is the ability to send customized notifications to users.
In other words, messages can be sent based on a huge number of parameters: any narrow audience, region, language, device type, version of the game itself, and even the amount of money spent last time on IAP. Using the PlayHaven tool, you can also set up push buttons so that they inform the player about sales and special promotions in the in-game store.
The goal is clear – to increase engagement, user loyalty to the product and, of course, revenue.
Pushy is included in PlayHaven’s package of marketing tools, which, according to representatives of the company itself, raise eCPM in other cases up to $ 75.
A source: insidemobileapps.com