Speaking at the F2P Summit event, which took place in London this week, cyber psychologist Berni Good said that human envy remains the main driving force of sales in F2P projects.

Analysts of SponsorPay told about how they see the near future of mobile advertising.

The online edition of Gamesbrief has presented a gorgeous infographic telling about how to properly monetize games. 

Ben Sipe from the marketing company NativX (formerly W3i) told on the pages of his blog what needs to be done to increase retention and improve monetization in a mobile free-to-play project. 

Burstly, a provider of solutions for mobile developers, has announced that its services will be available to all developers, not just the creators of the “coolest” applications.

In early May, PlayHaven announced that the number of its unique users had grown to 523 million. In this regard, the company gave the Pocket Gamer-u resource an interview in which it talked about the main thing in monetization. 

NAMCO Bandai took an original approach to monetization of its game THE iDOLM@STER SHINY FESTA. The Japanese company has divided it into three parts, each of which is now offered for the price of a full-fledged console project. 

Recently we wrote about the announcement of the mobile version of Injustice and wondered what the iOS game would be for its “console brother”. One of the versions was that it could be an additional tool for monetization of the original game.

Yesterday at GDC it became known that the authors of Mortal Combat and Batman: Arkham City Lockdown have taken up the creation of a mobile version for their latest project Injustice: Gods Among Us. 

Placed offers developers a new way to monetize applications through the original Placed Affiliate service, which collects information about the location of mobile devices.

American gaming journalists have calculated how much a new “free” Electronic Arts game can cost avid gamers. The figure turned out to be, to put it mildly, impressive.

Electronic Arts has announced that the third part of one of the most popular racing series will be distributed on a free-2-play model. 

The profitability of the free zombie shooter Madfinger Games has grown significantly after the integration of Tapjoy’s monetization solutions into it.

With each new version of Android, the platform’s monetization indicators are growing, according to Tapjoy. According to the company’s latest research, the ARPU of the latest version of the OS from Google has reached $1.63.

As part of a special project timed to coincide with today’s Casual Connect conference, the editors of the App2Top portal interviewed David Nixon, co-founder and CEO of Gemini Hive consulting company. David told us in detail whether independent developers have a chance to succeed on their own in the mobile games market, whether applications should be distributed according to the free-2-play model in order to make money, and what is needed to create a hit.

As part of the App2Top special project dedicated to the Casual Connect conference, Igor Bukhman, co-founder and president of Playrix products, told us about the reorientation of casual games to mobile platforms and the dominance of the free-2-play model in them.

Flurry, a company engaged in mobile advertising and monitoring of the mobile market, has combined all its monetization services on one platform. 

Independent studio Imangi Studios, famous for the mobile megahit Temple Run, and the company W3i, specializing in promotion and monetization, announced the signing of a partnership agreement for a period of two years. In accordance with the agreement, W3i will become the exclusive “monetization” partner of Imangi on the Android platform.

Google Play earns a lot more than 6 months ago. According to analysts from App Annie, the revenues of the official Android app store increased by 137% in the first six months. This has already been felt by some mobile developers both in their home and international markets.