Independent studio Imangi Studios, famous for the mobile megahit Temple Run, and the company W3i, specializing in promotion and monetization, announced the signing of a partnership agreement for a period of two years. In accordance with the agreement, W3i will become the exclusive “monetization” partner of Imangi on the Android platform.
Developers will integrate “offers” from W3i into their game, using which players will be able to download and run other Android games in exchange for Temple Coins, the virtual currency from Temple Run. W3i technology allows developers to offer “offers” from many networks on one “wall” without signing additional agreements.
We should add that according to W3i, its DAU indicator on Android currently stands at 14 million, of which 5 million are accounted for by Temple Run players. By the way, the W3i Monetization Platform is now used in such well-known titles as Rage of Bahamut (DeNA Mobage) and Brightwood Adventures (Kiwi).