All publications by tag «Microsoft»

Premium Industry

“Any problem can be solved by reducing the scope”: What producers can learn from the main game “rescuer” Rod Fergusson

For nearly 30 years in the gaming industry, Rod Fergusson has earned a reputation as a “fixer” of troubled projects—from the console version of Counter-Strike to Diablo IV. In light of his return to the BioShock franchise, we have compiled some striking quotes that reflect his philosophy and might serve as lessons for other game producers.
News

Analysts: In 2025, Microsoft spent $44 million on advertising for console and PC games in the USA—more than Sony and Take-Two combined

Microsoft is spending tens of millions of dollars on promoting games. The analytics company Sensor Tower estimated that from January 1 to August 3, 2025, the corporation invested $44.2 million in game advertising in the United States alone — and this is only for projects on PlayStation, Xbox, and Steam, excluding Nintendo Switch, mobile, and other platforms.