All publications by tag «Microsoft»

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“Any problem can be solved by reducing the scope”: What producers can learn from the main game “rescuer” Rod Fergusson

For nearly 30 years in the gaming industry, Rod Fergusson has earned a reputation as a “fixer” of troubled projects—from the console version of Counter-Strike to Diablo IV. In light of his return to the BioShock franchise, we have compiled some striking quotes that reflect his philosophy and might serve as lessons for other game producers.
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Analysts: In 2025, Microsoft spent $44 million on advertising for console and PC games in the USA—more than Sony and Take-Two combined

Microsoft is spending tens of millions of dollars on promoting games. The analytics company Sensor Tower estimated that from January 1 to August 3, 2025, the corporation invested $44.2 million in game advertising in the United States alone — and this is only for projects on PlayStation, Xbox, and Steam, excluding Nintendo Switch, mobile, and other platforms.
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The lack of growth as a key issue for Microsoft’s gaming business in light of the new wave of layoffs

Microsoft Gaming has once again parted ways with hundreds, if not thousands, of employees, reaping the consequences of its irresponsible expansion. We delve into the scale of layoffs within the gaming division, as well as the underlying causes of these processes. At a crossroads, the company struggles to figure out how to turn its impressive catalog of IPs into growth.