In Italy, Apple is unhappy. The Antimonopoly Authority of the country believes that the privacy policy in force on iOS may violate the competition law.

Snap’s quarterly revenue exceeded $1 billion for the first time in history. However, this amount was still below forecasts. The company itself attributes this to changes in Apple’s policy and the loss of advertising revenue after the release of iOS 14.5.Snap told about this in the remarks to the financial report for the third quarter of 2021 (ended September 30).

Contrary to popular opinion, mobile gamers are quite willing to agree to tracking information about themselves after the release of iOS 14.5. According to GameAnalytics, the share of such users worldwide is 43%.The company came to such conclusions after studying the data for the period from July 1 to August 31, 2021.

To attract mobile gamers, marketers primarily use playable ads. The Zoomd analytical company insists on this, which in the course of its latest research interviewed about two hundred UA specialists.

Analysts continue to talk about a decrease in the effectiveness of advertising on iOS, which is associated with the new IDFA policy. According to the Consumer Acquisition marketing agency, some developers on the Apple platform have already noticed a 15-20% decrease in revenue after the release of iOS 14.5.The main thing from the report

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.

Yesterday Apple announced iOS 15. After its release, the SKAdNetwork framework will send data not only to advertising networks, but also to advertisers.

At the end of April, Apple simultaneously with the launch of the iOS 14.5 update launched a new privacy policy. The Post-IDFA Alliance, a coalition of advertising services and platforms, reported that after that, advertising on iOS fell in price, and on Android it rose sharply.

Two weeks ago, Apple released the iOS 14.5 update, which required applications to ask users for permission to collect personal data. This feature has already been appreciated by many owners of iOS devices. As Flurry analysts found out, today only 15% of users from all over the world were not against the collection of their personal information.

The post-IDFA era has arrived. The iOS 14.5 update was released yesterday, which “blocks the oxygen” to the advertising identifier. From now on, iOS applications should ask the user at the first launch whether he agrees to share personal data.

Apple has announced the release date of iOS 14.5 — April 26, 2021. Recall that it is with this update that a new privacy policy will come into force on the platform, which will allow users to block the IDFA advertising identifier.

In early April, Tenjin launched a solution that displays SKAdNetwork conversion values for free. What it is and why it is important in the post-IDFA era is in our material.

Last week, China began testing the CAID identifier — the local equivalent of IDFA, which allows you to bypass Apple‘s new privacy policy. It was developed with the support of the government by the Chinese Advertising Association (CAA), which includes the largest technology companies in the country. Marketing expert Eric Seufert (Eric Benjamin Seufert) told in detail what threatens Apple with the appearance of such a tool. We have chosen the main thing from the…

Last summer, it became known about Apple‘s plans to restrict developers’ access to IDFA. But the answer to the question of what will happen to the mobile marketing market after that has not appeared. In your column for App2Top.ru Maxim Samorukov, founder of AppMagic, reveals why, in light of the IDFA story, the deal between AppLovin and Adjust is so important.

Today, on February 17, the Liftoff platform announced the launch of the Post-IDFA Alliance. This is a coalition of services and platforms that is designed to solve the problems associated with the restriction of IDFA by Apple. The association includes, in addition to Liftoff, companies such as Fyber, Chartboost, InMobi, Vungle and Singular.

Omdia analysts have published a forecast about the possible consequences of Apple‘s IDFA policy. They assumed that this year the advertising market in iOS applications will fall by 17% at once.

There are only a few weeks left before the introduction of new rules regarding IDFA. Apple said that the privacy policy on its platform will take effect immediately after the release of the iOS 14 beta update.

This year, new rules regarding IDFA will be launched on iOS. Liftoff marketing company told how much these changes will affect Android. We have chosen the main thing from the material.

Apple‘s IDFA policy hasn’t officially started working yet, but it looks like some developers decided to play it safe. iOS 14 users said that they have already encountered pop-ups requesting permission for monitoring.