All publications by tag «IDFA»


The projected LTV of Android apps has grown 2.5 times since the release of iOS 14.5

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.

An analogue of IDFA — CAID has been launched in China. Because of him, Apple may lose the Chinese market

Last week, China began testing the CAID identifier — the local equivalent of IDFA, which allows you to bypass Apple‘s new privacy policy. It was developed with the support of the government by the Chinese Advertising Association (CAA), which includes the largest technology companies in the country. Marketing expert Eric Seufert (Eric Benjamin Seufert) told in detail what threatens Apple with the appearance of such a tool. We have chosen the main thing from the…

Liftoff has announced the launch of a coalition of advertising services. Its purpose is to facilitate work in conditions without IDFA

Today, on February 17, the Liftoff platform announced the launch of the Post-IDFA Alliance. This is a coalition of services and platforms that is designed to solve the problems associated with the restriction of IDFA by Apple. The association includes, in addition to Liftoff, companies such as Fyber, Chartboost, InMobi, Vungle and Singular.