All publications by tag «IDFA»
Snap missed revenue. The company attributes this to the consequences of the release of iOS 14.5
Snap’s quarterly revenue exceeded $1 billion for the first time in history. However, this amount was still below forecasts. The company itself attributes this to changes in Apple’s policy and the loss of advertising revenue after the release of iOS 14.5.Snap told about this in the remarks to the financial report for the third quarter of 2021 (ended September 30).
GameAnalytics: 43% of iOS users in the world allow games to track their data
Contrary to popular opinion, mobile gamers are quite willing to agree to tracking information about themselves after the release of iOS 14.5. According to GameAnalytics, the share of such users worldwide is 43%.The company came to such conclusions after studying the data for the period from July 1 to August 31, 2021.
Consumer Acquisition: revenue of iOS developers decreased by 15-20% after the release of iOS 14.5
Analysts continue to talk about a decrease in the effectiveness of advertising on iOS, which is associated with the new IDFA policy. According to the Consumer Acquisition marketing agency, some developers on the Apple platform have already noticed a 15-20% decrease in revenue after the release of iOS 14.5.The main thing from the report
The projected LTV of Android apps has grown 2.5 times since the release of iOS 14.5
After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.
Post-IDFA Alliance: Advertising spending on Android increased by 21% after the release of iOS 14.5
Flurry: Only 15% of iOS users allow apps to track their data
Two weeks ago, Apple released the iOS 14.5 update, which required applications to ask users for permission to collect personal data. This feature has already been appreciated by many owners of iOS devices. As Flurry analysts found out, today only 15% of users from all over the world were not against the collection of their personal information.
The post-IDFA era has arrived. The iOS 14.5 update was released yesterday, which “blocks the oxygen” to the advertising identifier. From now on, iOS applications should ask the user at the first launch whether he agrees to share personal data.
An analogue of IDFA — CAID has been launched in China. Because of him, Apple may lose the Chinese market
Opinion: Why AppLovin acquired Adjust last February
Last summer, it became known about Apple‘s plans to restrict developers’ access to IDFA. But the answer to the question of what will happen to the mobile marketing market after that has not appeared. In your column for App2Top.ru Maxim Samorukov, founder of AppMagic, reveals why, in light of the IDFA story, the deal between AppLovin and Adjust is so important.
Liftoff has announced the launch of a coalition of advertising services. Its purpose is to facilitate work in conditions without IDFA
Today, on February 17, the Liftoff platform announced the launch of the Post-IDFA Alliance. This is a coalition of services and platforms that is designed to solve the problems associated with the restriction of IDFA by Apple. The association includes, in addition to Liftoff, companies such as Fyber, Chartboost, InMobi, Vungle and Singular.