Machine Zone has cut about 125 employees. According to VentureBeat sources, employees responsible for marketing campaigns and user engagement have been hit by a wave of layoffs.

According to statistics, the expenses of mobile gamers in 2016 increased by $7 and reached $77.60.

The head of the financial service of Holt of California appropriated $4.9 million to his company. He spent $1 million of them on the game Game of War (MZ).

The display of Mobile Strike ads for the “Super Bowl 2016” cost Machine Zone $ 5 million. Actor and politician Arnold Schwarzenegger took part in the video.

Following our colleagues with PocketGamer.biz we have discovered a new trend: Clash of Clans is no longer an unambiguous box office leader. For example, in Russia, the box office of another strategy – Game of War – turned out to be larger in August.

Judging by the latest commercial for the game of War, the American company Machine Zone has radically revised its approach to promoting its mobile blockbuster.

Games such as Clash of Clans, Candy Crush Saga and Game of War have been at the top of the box office charts for months. It may seem that their indicators do not change. However, this is not the case, according to the analytical firm Return Path.

In the advertisement for the mobile game Game of War from the Machine Zone studio, singer Mariah Carey will appear instead of model Kate Upton. Information about this appeared in the online resource TMZ.

Three mobile projects competed for the attention of the audience in the Super Bowl 2015: Clash of Clans, Game of War and Heroes Charge.

Metaps, as if in pursuit of the infographic from Superdata, published a detailed analysis of how many days / months this year the top games were in the box office tops of the App Store and Google Play in the first or third places.

During the week, Machine Zone spent about $4.5 million on television advertising,” Gamesbeat writes with reference to iSpot.tv . This, of course, does not take into account production costs, which included far from only the fee of one of the “angels” of Victoria’s Secret. The question is whether it was worth it?

The promotion of mobile games is once again reaching a new level. Model Kate Upton, star of Victoria’s Secret and Sports Illustrated: Swimsuit Edition, starred in a Game of War commercial.