Judging by the latest commercial for the game of War, the American company Machine Zone has radically revised its approach to promoting its mobile blockbuster.
Today, on September 14, a new video advertisement for the hardcore strategy Game of War, the fourth most profitable mobile game in the world on Google Play (according to App Annie for July), leaked to the network.
In the video, two medieval warriors who got into a cordon, call for reinforcements using a smartphone. Each new squad arrives to the slow-paced composition of Mariah Carey (Mariah Carey) 1993 Hero. At the end of the video, the singer herself saves the warriors from the dragon.
The new advertisement is notable not only for the change of celebrity, which, however, was known three months ago (previously, the image of model Kate Upton was used to promote the Game of War title). If the previous videos with zveda were serious, then the current one, on the contrary, is deliberately ironic. Not only the generals leading the detachments look ridiculous, but also Carey herself with a sword, running off the screen at the end of the video.
It is still unknown how much the advertisement with the singer Machine Zone cost. Upton, according to unofficial information, the Machine Zone company previously paid about $ 1 million.
As VentureBeat writes with reference to John Gargiulo from Bluestacks, shooting a commercial video costs from $ 250 thousand to $ 1 million. But, it is considered that it is worth it.
“If you spend $100 million or $1 million or $100 thousand on Facebook and other channels, then the user is much more likely to click on an advertising banner if he has already seen the brand on TV,” Gardiulo emphasizes.
Source: VentureBeat
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