In the advertisement for the mobile game Game of War from the Machine Zone studio, singer Mariah Carey will appear instead of model Kate Upton. Information about this appeared in the online resource TMZ.
The producers of the game have already signed a cooperation contract with the singer, TLZ reports. Probably, as a result, her songs will appear in a commercial.
Recall that the video advertising of the game with Upton in the role of the goddess of war began to be shown in November last year. As a result of the campaign, the number of IAPs committed by players has almost doubled, according to the analytical platform Think gaming.
Game of War: Fire Age is the most successful project of Machine Zone company. The game was launched in 2013 and for a long time confidently holds positions in the world box office tops. So, as of June 12, it is on the 2nd place in the list of the highest-grossing games of the American App Store.
A source: http://www.tmz.com
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