Compared to March, the purchase price of a user in the United States fell by 22% in April.

The price per install (CPI) on Android and iOS has fallen. This became known from the report of the analytical company Fiksu for November.

The analytical company Fiksu has studied how much it costs to get into the top 25 free App Store apps in different countries. It turned out that the most “expensive” country is the USA.

Last September, the cost of buying a loyal user or CPLU on iOS in the US reached $ 4.14. Information about this came from the analytical firm Fiksu.

CPLU or the cost of buying a loyal user for Apple mobile devices in August was $4. This is reported in the blog by the analytical firm Fiksu.

Mobile marketing company Fiksu is closing its American office. This is the second reduction in a year.

CPI on Android OS fell in July. This is reported by the American analytical company Fiksu.

In June, the cost of acquiring loyal users on iOS rose to $3.21 per person. Such information was shared by the analytical company Fiksu.

The American marketing agency Fiksu reports that the number of app downloads from the App Store fell in May.

Retaining users and acquiring them has never cost more than it does now. This conclusion is made by the analytical company Fiksu based on its own data.

The marketing company Fiksu has published another report on the state of the American mobile application market. On the eve of the holiday season, the CPL index for iOS decreased, and the number of downloads from the American App Store, on the contrary, increased.

It’s been a long time since we turned to monthly Fiksu research. Recall that the marketing company regularly posts reports on the state of the American mobile application market, more precisely, on what is happening there with downloads and prices for them. 

Commenting on a recent MobileDevHQ report, a representative of Fiksu told how getting into the Top 5 affects organic growth.

Users don’t want to upgrade to iOS 8.

Interesting material has appeared in the blog of the analytical company Fiksu. In it, Chris Shuptrine, the company’s director of new markets, talked about why so much money should be spent on marketing. Of course, we could not pass by such an article and offer its Russian version.

At White Nights 2014, we spoke with two representatives of the Fiksu marketing company – Ben Phipps and Oliver Clark.

If in March, American users downloaded about 7.1 million applications, then a month later this figure fell to 5.34 million, according to the analytical company Fiksu in a report for last April.