Mobile marketing company Fiksu is closing its American office. This is the second reduction in a year.
This is reported by the VentureBeat resource with reference to the words of the Fiksu management.
According to the testimony of the company’s CEO, Micah Adler, 25 people were fired in the United States. They also closed several other small offices in different countries. Adler did not name the exact number.
The last reduction for Fiksu was the second in a year. Six months earlier, the company laid off 26 people from a staff of 260 employees.
Fiksu has been providing mobile analytics and advertising services since its foundation in 2008. Now the company will shift its focus to a new product. This is a Mobile Audience Platform marketing platform. According to the creators, it will “help brands interact with the target audience.”
A source: http://venturebeat.com
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