Report by Vasily Sabirov from devtodev. The speaker spoke about how the ideas of behavioral economics can be applied in game development and how it is possible to influence the decisions of players.

Vasily Sabirov, a leading devtodev analyst, spoke about the company, training initiatives, working with partners and behavioral economics in an interview with Mobio Talks.

The document is called “Lifetime Value: the main metric of the project”. The paper examines in detail what methods of calculating LTV exist and what are the pros and cons of each approach.

Wanted: analyst at devtodev, game designer at Plarium and technical PR manager, Banzai Games.

It is impossible without updates today. It doesn’t matter if we are talking about the development of a premium project or a frituplay. In any case, the players are waiting for supplements. That’s just not everyone can benefit. If the players do not accept the new thing, you will lose both money and the audience. Therefore, you need to test it before launching. How they do it — we tell you in the article.

Vasily Sabirov, a leading analyst at devtodev, told what his company managed to do over the past year.

How to use RFM analysis to study user behavior and how they make payments, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

Retention can be different. Measuring the indicators of the product, one should definitely not be limited to one. How it happens, – says the analyst devtodev Vera Karpova in a new article in our series of materials “Performance indicators of games”.

The main questions about retention: what is it, why you should know about it and how to increase it. devtodev analyst talks about this academically, but in an accessible way Vera Karpova in a new article in our series of materials “Performance indicators of games”.

Report by Vasily Sabirov from devtodev. The speaker told what loyalty is and who is a loyal user: what distinguishes him from disloyal, what characteristics he has, how he behaves in the game. Also, the examples were considered “hooks” on which you can catch the user and leave in the game for a long time.

The first session is the most important for any game and for any application. It is within its framework that the answer to the question is formed: is it worth it? What is important to remember when working on the first session, – says devtodev analyst Vera Karpova in a new article in our series of materials “Performance indicators of games”.

What tricks do slot developers resort to? – using the example of Vegas Words, Vasily Sabirov, chief analyst at devtodev, and Alexander Shtachenko, product owner at Panther Gaming and author of the blog, analyzed Progamedev.net .

If your game has a store, you should definitely find out what a consumer basket is. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The paying player is a welcome player. But this does not mean that the audience can be divided only into those who squeeze and those who pour funds. The payers are also different. How and why to divide them into segments, – says the analyst devtodev Vera Karpova in our series of materials “Performance indicators of games”.

Lifetime is the metric that clearly shows the interest of users in the product. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The indicator that allows you to assess the stability of the user base is called “Stickiness” (“Sticky Factor”). Is there a correlation between it and the revenue of the game, – says devtodev analyst Vera Karpova.

A tool such as a conversion funnel helps to find weaknesses in games. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The release of the free web course “Game analytics: from basics to advanced methods” took place. The author was the analytical platform devtodev.

The metric that allows you to track the loss of audience in the product is called Churn rate (it is also the outflow of users). How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.