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Marketing September 1, 2017

Game performance indicators: average session duration

Is it necessary to monitor the average duration of the session and what it gives, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

Marketing August 25, 2017

How to find and solve a problem in the economy of the game?

How to analyze your own project correctly, which algorithm of actions to resort to when searching for problems, – says Vasily Sabirov, chief analyst of devtodev.

Marketing August 18, 2017

Game Performance Indicators: Social LTV

What can be learned by calculating Social LTV, as well as how to do it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

Marketing August 11, 2017

How to measure the loyalty of players to your project?

What is loyalty, how to calculate it, why it may be needed? These and other questions are answered by devtodev analyst Vera Karpova in our series of materials “Performance Indicators of games”.

Marketing August 4, 2017

Game performance indicators: k-factor (virality)

Is it possible to calculate the virality of the project and with the help of which formulas it is possible to do this, – Vera Karpova, an analyst at devtodev, tells on our pages.

Marketing July 28, 2017

Game performance indicators: Active users (DAU/WAU/MAU)

How can active users be counted and by what criteria, as well as what statistical anomalies occur when evaluating the audience, – says devtodev analyst Vera Karpova.

Conferences July 21, 2017

White Nights St. Petersburg 2017: devtodev on how to find and solve a problem in the economy of the game

A report by Vasily Sabirov from devtodev. The speaker spoke about what actions need to be taken to make the game earn money, how to diagnose an error in the economy of the game at an early stage and fix it.

Marketing July 14, 2017

Performance indicators of games: downloads

What kind of downloads apps have, how to increase their number, what traffic parameters to look at after buying it, – says Vera Karpova, analyst at devtodev.

Marketing July 10, 2017

The first season of “Performance Indicators of games” has ended

Last Friday, devtodev and I completed the first season of publications about game metrics “Game Performance Indicators”.

Marketing July 7, 2017

Game performance indicators: ROI

What is ROI, what are the ways to calculate the return on investment, how to track the rate of return and what other indicators exist that help in assessing the commercial success of an investment project, – says Vera Karpova, analyst at devtodev.

Marketing June 30, 2017

Game Performance Indicators: LTV

What are the ways to calculate LTV, what can and should this metric be used for, as well as the pitfalls of working with it? Vera Karpova, devtodev analyst.

Marketing June 23, 2017

Performance indicators of games: conversion to payment (paying conversion)

What is conversion, how to calculate it and how it affects revenue, says Vera Karpova, analyst at devtodev.

Marketing June 16, 2017

Game performance indicators: paying users

How to analyze paying users, why with increasing audience growth, the share of paying users may fall, as well as how to increase their number, – Vera Karpova, analyst at devtodev, told.

Marketing June 9, 2017

Game performance indicators: Cumulative ARPU

What is a cumulative ARPU, how does it differ from a regular ARPU, how to count it and why it is needed, said Vera Karpova, analyst at devtodev.

Marketing June 2, 2017

Game Performance Indicators: ARPPU

What is the difference between ARPPU and ARPU and the average check, why count and track this metric, and also how it is easiest to increase it, said Vera Karpova, analyst at devtodev.

Marketing May 26, 2017

Game Performance Indicators: ARPU

Vera Karpova, analyst at devtodev, told how to calculate ARPU correctly, where knowledge of this metric can be useful, as well as how to increase it.

Marketing April 19, 2017

Modeling user retention: in search of the optimal formula

How to find the best formula for the retention forecast in his game, – App2Top.ru Vasily Sabirov, a leading analyst at devtodev, told.

Marketing March 15, 2017

Why do games need predictive analytics?

How a new direction in analytics – predictive – can help in creating a fritupley hit, – App2Top.ru devtodev specialists told us.

Marketing January 18, 2017

devtodev has published a guide to stock analysis in games

devtodev analytical service has released a 34-page tutorial on how to properly evaluate and conduct promotions for virtual goods in games.

Marketing November 3, 2016

Vasily Sabirov: “To be an analyst, you need to work as an analyst or producer”

In mid-November, devtodev starts a course on game analytics. We talked with the organizer of the course and the leading analyst of the company Vasily Sabirov about why devtodev is engaged in education, what it takes to become an analyst, as well as about the course itself.

All publications by tag «devtodev»

Game performance indicators: average session duration

How to find and solve a problem in the economy of the game?

Game Performance Indicators: Social LTV

How to measure the loyalty of players to your project?

Game performance indicators: k-factor (virality)

Game performance indicators: Active users (DAU/WAU/MAU)

White Nights St. Petersburg 2017: devtodev on how to find and solve a problem in the economy of the game

Performance indicators of games: downloads

The first season of “Performance Indicators of games” has ended

Game performance indicators: ROI

Game Performance Indicators: LTV

Performance indicators of games: conversion to payment (paying conversion)

Game performance indicators: paying users

Game performance indicators: Cumulative ARPU

Game Performance Indicators: ARPPU

Game Performance Indicators: ARPU

Modeling user retention: in search of the optimal formula

Why do games need predictive analytics?

devtodev has published a guide to stock analysis in games

Vasily Sabirov: “To be an analyst, you need to work as an analyst or producer”