What’s happening in the hyper-casual games market (hereafter HC games) at the moment, shared Sergey Martinkevich, Publishing Lead at Azur Games.

Besides the revenue ranking, MobileGamer journalists also published a list of publishers whose games garnered the most downloads in the first half of 2024. The top spots were taken by companies that mainly publish hyper-casual projects.

The gaming company Azur Games has announced the start of its expansion into the market of “real money gambling and skill-based products.” They have launched a division called Azur iGaming, which will publish projects in these genres.

How much will it cost to develop a mobile game today and what marginality you should expect from it,” Dmitry Yaminsky, co—founder of Azur Games, said in his column.

Azur Games has announced a new purchase. All the games and the associated IP of the American publisher Tastypill have been transferred to her disposal.

Against the background of changes in Unity’s pricing policy, a number of gaming companies have decided to disable the monetization of Unity Ads and ironSource in all their games. They demand to cancel the new installation fee. Among the signatories of the appeal are Azur Games, Voodoo and many others.

Turkish developer and publisher Good Job Games has sold its hyper-casual games to AI Games, owned by Azur Games. The purchase amount is not disclosed.

Sergey Martinkevich, Publishing Lead at Azur Games, told about successful game design solutions in the idle arcade My Mini Mart, which collected more than 70 million downloads last year.

Today, analytics helps not only to monitor the effectiveness of applications, but also to find specific weaknesses in the technical component or game design. More about this tells Maxim Kozhnov, CRO Azur Games.

What are the trends of the hyper—casual games market worth paying attention to at the moment, – said Sergey Martinkevich, Publishing Lead at Azur Games.

We continue the series of interviews “Results”, in which top managers and experts of the gaming industry (and related ones) tell what the last 12 months have been like for them. This time Dmitry Yaminsky, co-founder of Azur Games, shares his results.

The developer and publisher of mobile games Azur Games has prepared a study on the situation on the market of hyper-casual games. We share his key theses and graphs.

The developer and publisher of mobile games Azur Games announced the sale of shares in studios located in Russia (as well as Belarus). The official reason: the desire to focus on other markets.

Azur Games is increasingly active in terms of M&A. The mobile publisher became the owner of 81% of the shares of the studio that developed the Mushroom Wars series of games. The amount of the transaction was not disclosed.

The developer and publisher of mobile games Azur Games has signed a deal with Pinpin Team. He acquired 30% of the French company and promised it strategic support. How much such a purchase cost is not disclosed.

This was announced by the publisher in his blog. Azur Games has collected the last billion downloads in less than a year.

An unusual initiative from Azur Games. A developer and publisher of mobile games has announced a competition to create a concept for a new game mode for the Axes metaverse. The winning team will receive a grant for its implementation in the amount of $ 100 thousand, as well as 15% of all its future profits.

The original initiative was taken by the developer and publisher of mobile games Azur Games. He launched a relocation program for independent gaming teams. For his services, the publisher is going to take “a stipulated percentage of the studio project’s profit.”

Mobile publisher and developer Azur Games continues to expand into the gaming blockchain market. The company announced the launch of a new direction within its walls. It will publish and support gaming teams that want to take up NFT gaming.