The other day we wrote about the launch of free statistics based on AppInTop. Yesterday it became known about the official release of the entire toolkit of this service.
AppInTop, if you do not take into account its analytical component, is in fact an automatic aggregator of mobile traffic. There are a number of grids with which the service cooperates. When placing ads through AppInTop, the service experimentally selects the most effective platforms for advertising the client’s application and begins to advertise on them.
The creators of the service call automatic banner generation one of their main advantages. The robot independently takes screenshots from the App Store and makes many versions of banners for various formats and grids. Automatic generation of banners for a specific project occurs regularly, which, according to AppInTop employees, prevents the burning of the audience (as, indeed, its constant rotation across advertising platforms).
This is what Boom Beach banners would look like if Supercell collaborated with AppInTopIn connection with the launch of the service, we talked with the CEO and founder of the project Nikolay Evdokimov.
Nikolay EvdokimovNow many have started offering video ads, should I expect it from you, and if so, when?
As soon as we learn how to produce high-quality videos on the machine.
We are actively working on this task. Now the generation of one video takes about 10 minutes and requires the presence of a human factor. As soon as these tasks are solved, we will release this feature. We are focusing on September.
What is the profit in the free disclosure of information about payments from other companies?Nothing for us.
For users – the convenience of using the service. It’s a statistic, it can’t cost money. Plus, this is part of our strategy: knowledge is free, but traffic is for money.
Which major gaming companies do you already cooperate with (in which games do you sell inventory)?We launched the service a week ago, large clients are actively setting up campaigns.
Small publishers are already actively working with the service. To date, advertising campaigns for 49 applications have been launched through the service: 32 games, 8 business, 6 health and fitness, 2 taxis, 1 dating.