We continue to post videos of reports from White Nights 2015. Next up is the performance of Katerina Shapira, the account manager of AppsFlyer. At the conference, she talked about how to increase the level of player retention with the help of analytics.

Czech studio Madfinger Games has released Game Master’s Kit, a special edition of the Shadowgun DeadZone multiplayer shooter, allowing users to modify the project at their discretion.

The daughter of the retailer GameStop announced Launchpad, a program to help indie teams in game design, creating UI and UX, setting up monetization, promotion and analytics.

The Supersonic mobile advertising network has launched a technology for posting motivated videos.

The Japanese company Square Enix announced the trial launch of the game Farms & Castles. Its game mechanics repeats the mechanics of Triple Town from Spry Fox.

GameAnalytics, a company specializing in game analytics, announced the launch of the Runway publishing label. The specialization of the new direction of the Copenhagen team is to help independent teams in the “soft launch” of projects.

Total revenue from mobile games in China will reach $6.5 billion in 2015. Of these, $3.6 billion will be accounted for by games for Android devices, and $2.3 billion will be accounted for by iOS. This is reported in the Newzoo study.

On the morning of July 16, in the Kharkiv office of the international company Plarium, employees of the tax police of Ukraine began a search. The check is carried out under the article on tax evasion.

Rovio has announced the second part of Angry Birds. Information about this appeared in the official Twitter account of the original game.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Karolina Attspodina, adjust Sales Director in Eastern Europe. At the conference, she spoke about the re-involvement of users in mobile projects.

We continue to post video reports from White Nights 2015. Next up is a speech by Stephen Lee, CEO of 6waves. At the conference, he talked about how you can get into the box office top in Asia.

We continue to post videos of reports from White Nights 2015. The next step is the speech of Akin Babayigit, Facebook’s chief communications officer in the EMEA region. At the conference, he spoke about the general situation in the advertising market.

We continue to post video reports from White Nights 2015. Next up is a speech by Romuald Zdebsky, the head of games in Eastern and Central Europe at Microsoft. At the conference, he talked about how to reach an audience of Windows 10 users.

We continue to post video reports from White Nights 2015. The speech of Bogdan Nesvit, Executive Director of Crystal Clear Soft, is next. At the conference, he spoke about a hybrid methodology designed for project management and general management of a large gaming company.

Everything is decided in the first 48 hours, says John Walsh, executive director of Fuse Powered monetization service.

Poles from 11bit have released a tablet version of This War of Mine on the App Store and Google Play. The trailer, timed to coincide with the launch of the game on mobile platforms, turned out to be great: 11bit again chose great music.

It seems that the “apple” corporation hastened with the introduction of new budget price tags for Russia. The other day it became known about the growing demand in our country for expensive devices.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Nelson Rodriguez, a leading game marketing manager at Akamai Technologies. At the conference, he spoke about the significant role of network infrastructure in the success of online games.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Evgeny Marchenkov, VP of Sales and Marketing at DataLead. At the conference, he told how to buy mobile traffic on Facebook plus.