The main indicator of the success of a mobile project is how well it retains users, says Hugh Reynolds, executive director of the analytical company Swrve.

Mobile game publisher Chillingo today announced the opening of its own Chinese division within the Shanghai office of Electronic Arts.

The mobile market never tires of surprising. The time has come when game developers have started buying up marketing companies.

Japanese companies Nintendo and DeNA announced the beginning of business cooperation. The result may be mobile games with famous Nintendo heroes.

We continue the cycle of materials in which the editors discuss interesting game projects. Today we are discussing the Looney Tunes Dash runner!

Congratulations to everyone on the start of a new working week, and we have Chains of Darkness, Green the Planet and Deck Heroes in our selection today.

Mobile marketing company glispa received $77 million of investment from the English holding company Market Tech Holdings, which owns real estate in London and a fashion website Market.com .

London-based company M-BIZ Global has launched a free set of Pocket Arena development tools for iOS developers. It allows you to add social elements to any mobile game.

We are opening a new category “Case”, within which advertising networks will be able to share examples of game promotion from their own practice. The first case is devoted to how the Walkr project from the Taiwanese Fourdesire was progressing.

All the most interesting materials of the last week are in our traditional selection.

Computer science teacher Damien Djauti from the French University of Montpellier II has compiled a list of 150 books for game developers.

Friday’s selection includes three games: Dwarfs & Dragons, Disco Panda and Magic Cat Story.

The Venturebeat resource spoke about the four most popular trends in mobile marketing related to social platforms.

Yesterday, March 12, in London, the British Academy of Film and Television Arts held the award ceremony for the best video games of the year for the 11th time. Monument Valley from ustwo was named the best mobile game.

There are significantly fewer female characters in the runners than male ones, and they cost more. The Toucharcade resource came to this conclusion after a twelve-year-old schoolgirl.

Recently, the Russian company Herocraft announced the development of a new game – the hardcore role-playing project World of Dungeons. We talked about the future project with its head, Georgy Yerkhan.

Our column “Captain Obvious recommends”, in which we share well-known, but no less useful truths, this Friday was replenished with another material. These are some business tips for indie developers. They belong to Paul Taylor, co-founder of the English independent studio Mode 7. He is currently working on a multiplayer strategy for PC, Mac and mobile devices called Frozen Synapse.

Today there are three good projects in our collection – Dungeon Hunter V, Angry Birds Stella POP! and Sid Meier’s Starships.

The Russian social network Odnoklassniki has paid about 4 billion rubles to software developers. 90% of this amount was accounted for by the creators of gaming products.