The research company SuperData Research is launching a new project. It’s called Arcade. With its help, you will be able to get free access to game analytics: conversions, average user spending, MAU, total revenue.
As part of the project, game and media analysts will post summary data on platforms and markets. It will be possible to get comparative information about sales in the field of mobile, PC and consoles.
Arcade will work like this: let’s say there is a large sales report in the mobile area. A short sammari will be free of it. And the details will be provided upon request and for money.
It is assumed that publishers, specialized media, developers, and so on will be interested in the information that the project offers.
The executive director of SuperData Research, Joost van Dreunen, notes that Arcade is the first project of its kind.
“Having information about multiple platforms means understanding how things are going for you. If I see that the indicators of social games are falling, does this mean that users have gone to mobile? In free-to-play? That’s the value of such information. There is an opportunity to compare,” he shares.
Arcade is currently in beta testing. You can apply for participation here.
A source: http://venturebeat.com
Other materials on the topic:
- SuperData: Publishers are interested in hardcore players againTips from SuperData: four ways to reduce risks