Important news for developers and publishers on Steam. Now the UTM analytics menu has appeared in the Valve store, with which you can track advertising campaigns on the game page. Tags will allow you not only to find out the sources of traffic, but also to track the number of purchases and additions to vishlists.The new service is currently in open beta testing mode and is available on all accounts with permission to view marketing…

Digital Bros, the parent company of publisher 505 Games, has prepared a financial report for the half-year (ended December 31). The main driver of growth was the PC version of Death Stranding, which earned a little more than €23 million during this time.General data for the half-year

Warpath is not the first strategy that successfully uses mechanics from games of other genres. However, her case is unique in that the developers from Lilith Games have moved the systems from their own mobile RPG AFK Arena to a new project almost unchanged. This allows you to evaluate which elements turned out to be the most successful in terms of monetization and user engagement.Game design expert Jeff Witt analyzed the mechanics of Warpath in…

Krafton has become one step closer to entering the stock exchange. The willingness of PUBG owners to apply for an IPO this month became known shortly after the South Korean company reported annual revenue of almost $1.5 billion.This was announced on Twitter by analyst Daniel Ahmad (Daniel Ahmad).

A new publisher of mobile games and applications with a Russian founder has appeared on the gaming market. It’s about the Green Grey company. She started with investments in the authors of the game “Don‘t look away from the red refrigerator” and collaboration with sculptor Zurab Tsereteli.

The hashtag #BoycottGenshin suddenly burst into Twitter trends, under which some users called for a boycott of the miHoYo project. This time, users complained not about gacha, but accused the developers of racism and sexualization of children. However, Genshin Impact fans came to the defense of the game.The hashtag #BoycottGenshin began gaining popularity on April 5, after which it attracted the attention of users in several countries in a few hours.

Today, analytics tools allow you to evaluate the effectiveness of not only purchased traffic, but also streams on Twitch. About this in your column on App2Top.ru told the service provider Xsolla.

Wanted: game designer at Gaijin Entertainment, Marketing Director at Green Pixe l and user Engagement manager at Azur Games.

Today, Roblox is already something much more than a game designer for young and not-so-young users. Third-party developers can earn serious money on it. And only a matter of time was the appearance of teams that help them earn even more. Gamefam is one of them. Ultimate Driving

Play Ventures venture Fund has closed a new round of investments worth $135 million. The company, which has already invested in more than 20 studios, will spend these funds to support novice game developers.Now the total amount of funds raised has reached $175 million, according to an official statement from Play Ventures.

The analytical company App Annie has published a report on the state of the mobile market for the first quarter of 2021. During this time, users spent $ 22 billion on games, and the total market turnover reached $ 32 billion. The first three months of 2021 were also the most successful period since the beginning of the pandemic.General data

Monster Hunter Rise has every chance to become a new big hit in a series of games about hunting fantastic creatures. Despite the initial exclusivity for the Nintendo Switch, shipments of the title exceeded 5 million copies in just a week.

Valheim dominated the list of the best-selling Steam games for two months. However, now the first line was taken by the Polish action Outriders, showing excellent online at the start. Also in the top ten is Cyberpunk 2077, for which a major patch has recently been released.According to the results of the week that ended on April 4, Valheim dropped immediately to fourth place.

A rare cartridge from one of the first versions of Super Mario Bros. it was sold at auction for $ 660 thousand. The box has lain unopened for almost 35 years. Now it’s the most expensive copy of a video game in history.This was reported on the Twitter account of the Heritage Auctions auction.

For the fourth year in a row, Supercell‘s revenue is falling. At the same time, most new IP addresses are closed before reaching the world release. Against this background, the Finnish company took drastic measures. Today, on April 2, she announced three new mobile games at once. All of them are based on the Clash brand and all are in the early stages of development.

Newzoo has prepared a report on mobile games based on popular non-gaming IP. It turned out that Chinese projects based on “Journey to the West” earn almost 2.5 times more than all Marvel titles. Analysts also believe that franchise games will play a key role after the changes in the rules regarding IDFA.Game Data

Chinese TiMi Studios is part of Tencent and is known for such hits as Honor of Kings and Call of Duty Mobile. Last year, its revenue reached a fabulous $10 billion. Now the company intends to make not only mobile games, but also projects for other platforms.This is reported by Reuters with reference to two sources familiar with the situation.

Yesterday, the release of the cooperative action Outriders from the studio People Can Fly took place. The online project instantly exceeded 100 thousand people. This is the best start among all Square Enix games released on Steam.Already three hours after the release, 111,953 people were playing Outriders at the same time, according to SteamDB.

Throughout March, there was an active discussion in Russian educational circles about the law on the regulation of educational activities. Despite the fact that scientists and artists opposed it with a united front, it was first adopted by the State Duma, and yesterday, March 31, the Federation Council also approved it. This means that the law will most likely come into force very soon (unless the president refuses to sign it, which is unlikely). We…