All publications of the author

Video

Video: Facebook told why and how to switch to a hybrid model of monetization of games

Converting a user into a paying player is one of the most difficult tasks. At the same time, it will not be possible to radically increase their share. More than 4% of the total audience is unlikely to happen anyway. Therefore, Facebook recommends taking a closer look at the hybrid monetization model today. This is when there is advertising in the game, in addition to IAP. The video tells about how to implement such a…