Due to the great popularity of Animal Crossing: New Horizons more and more companies are actively using the game or its materials to promote their brands. In this regard, Nintendo has published a list of recommendations and prohibitions for business owners.Information about this appeared on the official Nintendo website.

Another 100 employees will be laid off from Activision Blizzard. This time, those who were responsible for the maintenance of the company’s titles in the Asia-Pacific region fell under the knife.

The free Pitch Decks project contains pitches and presentations of famous game projects — from Diablo to HyperDot. Now there are a little more than 10 of them, but in the future the collection will be replenished with new examples.One of the images in the presentation of the first Diablo

Yesterday Apple announced a reduction in the commission in its store for small developers. But this still does not suit Epic Games. Tim Sweeney commented on Apple’s initiative and explained why he is not happy about the changes.

Racing games are very popular among players. According to a new study by Newzoo, almost a quarter of all gamers call them one of their favorite genres. At the same time, racing fans earn more on average than other players.Most of all, racing is played on consoles

The mobile fighting game Shadow Fight 3 recently turned three years old. On this occasion, the Moscow studio Banzai Games shared an important achievement of the game — during this time, the title has already been downloaded 125 million times.

Epic Games has announced a deal to buy Hyprsense. The studio specializes in capturing facial animation in real time. Now this technology is planned to be integrated into Unreal Engine.

4X strategies confidently bypass other subgenres of mobile strategies in the US in terms of downloads and revenue. This conclusion is shared by Sensor Tower.

The organizers of The Game Awards announced the nominees for the upcoming ceremony, which will be held on December 10. The leaders in the number of nominations were The Last of Us Part II (9), Hades (8) and Ghost of Tsushima (7). All of them also claim the title of “Game of the Year”.

In some countries, the start of sales of the new PlayStation began a week ago, but it reached Russia today. But it’s still not easy to buy a console – no major retailer has it available.

The developers of most projects on Steam fit into a budget of up to $ 100 thousand, Xsolla stated in its research. We are talking about 67.5% of the games of the store.

Marketing company YellowHead analyzed more than 300 million impressions of commercials of games in the genre of social casino. As a result, she highlighted a number of features in the promotion of such projects — from the color of the buttons to the time of the logo display.Basic tips and statistics

Unity has introduced a free educational initiative called Career Pathways. Its goal is to teach 80 thousand people to work professionally with the engine in three years, even if they have never programmed before.

Apple has announced a review of its policy regarding the commission in the App Store.  The company will reduce it to 15% for those developers who earn less than $1 million per year.

The confrontation between Epic Games and Apple is getting bigger. This time, the owners of Fortnite appealed to the Federal Court of Australia. The reason is the same — Apple’s monopolistic behavior and violation of the rights of consumers (already Australian).

Yesterday, the results of a large HTML5 games competition were summed up. The best projects in two main categories were named: Skydom from Vologda PecPoc and Like a King from St. Petersburg LAK Games.

Swedish holding Embracer Group continues to buy up gaming companies. Today, the company announced the acquisition of one PR agency and 12 studios, six of which came under the control of Saber Interactive. Now the holding has 135 titles in development at once.List of acquired companies

The introduction of Apple‘s new IDFA policy is just around the corner. In this regard, AppsFlyer interviewed marketers from 171 companies about what they think about the upcoming changes. It turned out that 37% of specialists do not understand how this situation will affect the industry.

The Polish studio Flying Wild Hog, known for developing the latest installments of the Shadow Warrior franchise, has become part of the Embracer Group holding. The transaction amount was $137.2 million.Shadow Warrior 3