Marketing June 23, 2017 SOOMLA: 80% of advertising revenue generates 20% of users Pareto’s law also applies to earnings from mobile advertising: 80% of revenue is generated by 20% of application users, according to the analytical firm SOOMLA.
Industry June 23, 2017 The Corona engine has become free Corona is now not partially, but completely free game development engine.
Industry June 22, 2017 Gamescom will be opened by Angela Merkel this year German Chancellor Angela Merkel will open the international gaming exhibition Gamescom on August 22 in Cologne.
Industry June 22, 2017 Paradox Interactive explained the rise in price of their games Swedish game publisher Paradox Interactive explained the reason for the price increase for its games in Russia and other countries of the world in May of this year.
Marketing June 22, 2017 Game advertising is 300% more effective than video Playable mobile advertising works 300% more effectively than video, according to mobile marketing firm ironSource.
Money June 22, 2017 997 rubles – average check in MMO in Russia By the end of May, the average check in desktop MMO games in Russia amounted to 997 rubles. This is 15% more than a month earlier.
Industry June 22, 2017 Russia is in the Top 5 most mobile gaming countries Russia has entered the top five most mobile game-playing countries, according to a study by Flurry Analytics.
Industry June 21, 2017 Tencent announces “five-year esports” in China Tencent Corporation has revealed plans to create an esports industry in China with a turnover of 100 billion yuan ($14.6 billion) by 2022.
Platforms June 21, 2017 Odnoklassniki launched video ads in games The developers of games for the platforms of the Odnoklassniki social network have a new monetization tool – video advertising.
Games June 21, 2017 Lineage M has conquered the top of the South Korean App Store in 7 hours The mobile role-playing MMO Lineage M came out on top in downloads and sales in the App Store of South Korea 7 hours after the official launch in the country.
Platforms June 21, 2017 Google will disable the store for Android versions 2.1 and below Google will stop supporting the Android Market app store on devices with Android OS version 2.1 and below from June 30.
Development June 21, 2017 Version 3.6 of the Spine 2D Animation Editor has been released Esoteric Software has introduced version 3.6 of the editor for creating two-dimensional Spine animation.
Money June 21, 2017 The volume of the games market will be $108.9 billion in 2017 In a recent report on the state of the gaming market in the world, Newzoo announced that it will earn $108.9 billion for the current year. This is 7.7% more than a year earlier.
Industry June 21, 2017 CATS by ZeptoLab became one of the most downloaded games in May By the end of May, the game CATS: Crash Arena Turbo Stars from the Russian company ZeptoLab entered the gaming Top 3 by downloads in the world.
Money June 21, 2017 Io-Interactive will get all the profits from Hitman The Danish studio Io-Interactive will now be the sole beneficiary of the latest part of the Hitman stealth action.
Industry June 21, 2017 Glu Mobile has acquired the rights to the WWE wrestling franchise Mobile developer Glu Mobile has partnered with WWE to develop a game licensed by the WWE wrestling franchise.
Industry June 21, 2017 Twitch will host exclusive broadcasts of Blizzard tournaments Twitch streaming service has received the exclusive right to broadcast over 20 esports tournaments on Blizzard games during 2018.
Vacancies June 20, 2017 Vacancies of the week (June 20) We continue the weekly publication of selected vacancies. Their selection makes for App2Top.ru Tanya Evdokimenko, HR and recruiting expert, founder of VALUES VALUE.
Money June 20, 2017 Tencent has invested $72 million in mobile developer Ourpalm The Chinese corporation Tencent has invested $ 71.7 million dollars in the Beijing developer of mobile and browser games Ourpalm.
Money June 20, 2017 MTG buys Kongregate for $55 million Swedish media corporation The Modern Time Group (MTG) acquires the publisher of mobile and social games Kongregate for $55 million.