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Analytics

IIDEA: total revenue of the Italian gaming market exceeded €2 billion in 2020

IIDEA (the Italian Association of Interactive Digital Entertainment) has prepared a report on the state of the Italian gaming industry by the end of 2020. The total market turnover exceeded €2 billion. Despite the growth of the mobile sector, console games bring the main revenue, while the PC remains the most popular platform for development.The IIDEA study is based on an online survey that was conducted from February 24 to April 1, 2021.
Money

Fortnite’s App Store marketing has cost Apple a million dollars over the past 11 months

Apple actively helped with the promotion of Fortnite in the App Store, said Michael Schmid, head of the gaming business development department at the App Store. It is not known how much the company has spent on marketing the title for the entire time of its existence, but from October 2019 to August 2020, it invested $ 1 million. Lauren Moskowitz, a lawyer at Epic Games, described it as a “bargain.”