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Investments and transactions

How and why the founder of Green Grey invested $4 million in the MERCS mobile shooter: interview with Dima Morozov

The Green Grey company has become more active. After two PR campaigns — involving Zurab Tsereteli in the creation of the Mountain Goat Cup for developers and launching a program about games on Muz-TV — the company announced the first deal. She invests $4 million in a joint mobile shooter of the designer of the Corsairs series and a serial IT entrepreneur. Details about the deal and the publisher itself are in our material.
Investments and transactions

PlayStation Japan ahead of time mistakenly announced the purchase of Bluepoint Games instead of the Finnish Housemarque

Today Sony announced the acquisition of the Finnish studio Housemarque, developers of Returnal. However, the Japanese PlayStation division mistakenly mentioned Bluepoint Games, the creators of the Demon’s Souls remake, in the announcement. It seems that the Japanese company was planning to announce the purchase of this studio soon.On June 29, Herman Hulst, head of PlayStation Worldwide Studios, announced the acquisition of Housemarque on the PlayStation blog.
Analytics

The projected LTV of Android apps has grown 2.5 times since the release of iOS 14.5

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.