A report by Kirill Perevozchikov from Larian Studios. The speaker spoke about the ups and downs, about the lessons learned during the Divinity: Original Sin 2 marketing campaign. At the same time, the company had a limited budget of an indie team.

Report by Michael Haberl from Xendex. The speaker considered alternative app stores, how developers can successfully use them, as well as the market as a whole, players and business models.

Report by Vyacheslav Buinov from Playtika. The speaker spoke about Haxe as an alternative and answered the following questions: What is Haxe? What are its advantages and disadvantages over other technologies? How suitable is it for the project? How fast can I translate a game/prototype to get a working build? Is it true that you can use the same code for web and mobile?

Report by Anna Krizhanovskaya from Playrix. Anna talked about how to become a valuable UAM, what to pay attention to in order to continue improving and developing, considered examples of portraits of real UAM, as well as the main mistakes and interesting facts from the life of UAM.

The next White Nights conference will be held in the Czech capital. The organizers have already decided on the date: the event will be held from February 13 to 14, 2018.

A report by Hussam Hammo from Tamatem. The speaker spoke about the size of the Arab games market and its features, about typical gamers, localization and successful cases.

Report by Roman Goroshkin from Epic Games. The speaker spoke about the introduction of new features into the technology in 2017, plans for further development and cooperation and assistance programs for developers using UE4, both operating now and planned for next year.

Report by Jeremy Kang from King. The speaker considered various aspects that were taken into account in King when developing the Saga series of games: from basic game cycles to level design.

Presentation by Alexey Klyuev and Pavel Lepeev from Samsung Electronics. The speakers demonstrated how the desktop mode works, showed how to write code, as well as edit, assemble and deploy builds using AIDE.

A report by Mike Hines from Amazon. The speaker told about everything you need to know: from creating an account on Amazon and devices to features.

Deconstruction Workshop at White Nights in Moscow. Industry experts dismantled four games in front of the audience, told what they think about design, monetization, game mechanics, game cycle and social features.

Ed Laws report from InMobi. The speaker shared the best practices on UA, remarketing and anti-fraud.

Report by Antonina Binetskaya from Wargaming. Antonina told about how the company works with ideas of new games / products, what work should be done before the pitch of the project to investors / LT, as well as how to start the process of working with ideas within the company.

A report by Leon Zhong from Mobvista. The speaker spoke about how to properly promote games and attract users in China.

Slava Taraskin’s report from Unity Ads. The speaker talked about how to properly insert rewarded videos into the game, and also talked about mechanics, metrics and tools that can be used to get maximum revenue.

A report by Alex Keselman from AppsFlyer. The speaker spoke about how to correctly detect fraudulent activity, which triggers to pay attention to and correctly calculate your ROI.

A report by Natalia Portier from Appodeal. Natalia spoke about the current rapidly changing state of mobile advertising, and how some major changes will affect the industry.

A report by Anatoly Sharifulin from AppFollow. The speaker spoke about the types of ASO optimization, considered the differences between games and applications, modern practices and approaches, and also analyzed several game cases.

Report by Vasily Sabirov from devtodev. The speaker told what loyalty is and who is a loyal user: what distinguishes him from disloyal, what characteristics he has, how he behaves in the game. Also, the examples were considered “hooks” on which you can catch the user and leave in the game for a long time.