One of the main channels of media promotion today are influencers (they are also streamers and video bloggers). What they are capable of and how to interest them in their product will be discussed at White Nights in St. Petersburg by Yoola, Zorka.Mobi , Hello Blogger, Mail.Ru Group and Epic Games. We suggest that participants come up with questions. Two authors of the best questions will receive a premium ticket to the event.
Who will be?
Ilya Borodin
Yoola is a partner media network that helps bloggers in their professional and creative development. It unites 10 thousand channels with a total audience of 900 million viewers. Ilya Borodin, Director of the Department for Work with Partners, will speak on behalf of the company.
Regina Tsvyrova
Zorka.Mobi is a marketing company that deals with both traditional things for mobile, such as optimizing CPI and creating creatives, and attracting streamers for promotion.
The company will be represented by Regina Tsvyrova, head of the team for working with influencers.
Tanya Ivanova
Hello Blogger is an agency that attracts bloggers to participate in press conferences and organizes advertising campaigns with them.
His representative will be Tanya Ivanova, the general director and producer of the project, also involved in the blog festival “Vidfest”.
Andrey Skochok
From the Russian IT giant Mail.Ru Andrey Skochok, manager for working with bloggers in the Department of Gaming Operations, will be present at the round table.
Previously, Andrey worked as a PR manager at 101XP, and also wrote for Igromania.
Georgy Dobrodeev
Georgy Dobrodeev, who is responsible for marketing in Eastern Europe at Epic Games, is sure to share his experience of promoting Fortnite with the help of streams.
Maxim Koltonyuk
The moderator of the table about video bloggers will be Maxim Koltonyuk, a member of the Board of the Belarusian Esports Federation.
Previously, Maxim was responsible for PR in Wargaming in the CIS.
What will they discuss?
The participants of the round table will start by discussing the general situation on the market. They will talk about how many bloggers there are today, how and through whom interaction with them usually takes place, what budgets should be mentally prepared for if there is interest in such promotion.
An important topic will be the effectiveness of attraction through such channels. Does it make sense to involve bloggers and agencies to promote mobile and indie games, are they ready to work based on the effectiveness of their streams, are there any successful cases concerning the commercial success of the game after a series of launching such advertising campaigns.
The companies will also tell you how the influencers themselves relate to the games and their promotion, what they are ready to play, what they do not consider worthwhile, whether there are those who fundamentally refuse to promote any type of games.
Terms of participation
To participate in the contest, you need to come up with a question on the topic of working with video bloggers. He or they can be addressed to all speakers or to someone individual. Questions should be written in the comments to this text. We will announce the names of the two winners after 19.00 on this working Saturday, June 9, right there in the comments.
We remind you that the summer session of the conference for developers, publishers and marketers of White Nights games will be held in St. Petersburg on June 28-29. Details can be found on the event’s website.