App2Top | Page 19

Conferences August 4, 2017

White Nights St. Petersburg 2017: AppsFlyer on how to deal with advertising fraud in mobile

A report by Alexander Grach from AppsFlyer. He talked about how to recognize and combat advertising fraud in mobile, which new metrics (useful in combating fraud) should be paid close attention to by game studios, as well as what can be learned from the example of developing products to combat advertising fraud.

Conferences August 4, 2017

White Nights St. Petersburg 2017: Epic Games about Unreal Engine 4

Report by Sjoerd De Jong from Epic Games. He talked about what Unreal Engine 4 is at the moment. The speaker also reviewed the latest updates and told how the engine can be useful to studios from a business point of view.

Conferences August 4, 2017

White Nights St. Petersburg 2017: Wargaming Mobile about signing an agreement with the publisher

A report by Andrey Zimenko from Wargaming. He spoke about those aspects that are important to take into account and prepare for the release of the project in the soft launch. He also shared recommendations that will significantly improve the effectiveness of the project in a short time.

Conferences August 3, 2017

White Nights St. Petersburg 2017: OctoBox Interactive on a new approach to game design with GameMaker

A report by Kirill Zolovkin from OctoBox Interactive. He traced the 15-year evolution of GameMaker and looked into the future of the most affordable game designer, with which you can do cool things without programmers.

Conferences August 3, 2017

White Nights St. Petersburg 2017: Adjust about updated tools for working with data and users

A report by Leonid Yeletskikh from Adjust. Marketers need new, more advanced tools to work with large amounts of data, segment them in real time, and send personalized messages to users. At the same time, they need to know that user purchases are not fraudulent. Leonid Yeletskikh told about how to achieve these goals.

Conferences August 3, 2017

White Nights St. Petersburg 2017: Traplight about the content that users generate

Report by Jari Paananen from Traplight. He talked about how Big Bang Racing players created 7 million levels for each other, and what advantages Traplight studio derived from this.

Conferences August 2, 2017

White Nights St. Petersburg 2017: Microsoft and Game Insight about the cloud backend for the game

Report by Romuald Zdebsky (Microsoft) and Andrey Ivashentsev (Game Insight). The speakers analyzed more than ten technical scenarios using cloud technologies and explained in which cases their use is justified and in which cases it is not. In addition, they reviewed several well-known games that were created using cloud solutions.

Conferences August 1, 2017

White Nights St. Petersburg 2017: Mail.En about making decisions using mobile analytics

Dmitry Krutitsky ‘s report from Mail.Ru The speaker talked about how to use the myTracker tool to cope with data analysis, collect all the data in the right slices in one window, as well as evaluate traffic and predict user behavior.

Conferences August 1, 2017

White Nights St. Petersburg 2017: GOSU.AI about machine Learning for games and business

A report by Alice Chumachenko and Peter Romov from GOSU.AI . They talked about artificial intelligence and how it can change the business landscape, especially in the gaming industry. They explained the basics of machine learning and showed real cases of using machine learning for game design and business to improve their performance.

Conferences July 31, 2017

White Nights St. Petersburg 2017: Perforce Software about Version Control system

A report by Sven Erik Knop from Perforce Software. The speaker spoke about the version control system, as well as how to make a project successful with the help of a leading version control tool.

Conferences July 31, 2017

White Nights St. Petersburg 2017: Wargaming Mobile Announcement

A report by Andrey Zimenko from Wargaming. The speaker presented a new structure in Wargaming, which is designed to strengthen the company’s presence in the mobile market, and also offers various options for partnership with developers.

Conferences July 28, 2017

White Nights St. Petersburg 2017: JetBrains about the secret ingredient of the perfect Agile kitchen

Report by Valeria Andrianova from JetBrains. She talked about how agile is prepared in the company — using live examples of a variety of teams: product, marketing, design and technical writing teams.

Conferences July 27, 2017

White Nights St. Petersburg 2017: Yandex on Mobile App Monetization

Report by Marina Michkova from Yandex. She talked about which Yandex products and how to increase revenue from monetization of Russian-language mobile app traffic.

Conferences July 26, 2017

White Nights St. Petersburg 2017: Amazon on who loyal users are and how to attract them

A report by Mike Hines from Amazon. The speaker shared unique information about loyal users in general, observations and data from the stores about which game design currently best attracts new and retains existing loyal users and how to maximize their payment potential.

Conferences July 25, 2017

White Nights St. Petersburg 2017: Odnoklassniki about its gaming platform

Report by Artur Shakalis and Vladimir Tomko from OK (Odnoklassniki). The speakers talked about the mobile gaming platform on the Odnoklassniki social network and the opportunities that this platform provides to developers.

Conferences July 25, 2017

White Nights St. Petersburg 2017: DevGame about real examples of using events with AppMetrica

Report by Alexander Neberekutin from DevGame. Using the example of real-life games, the speaker examined how to work with events and data on the results of these events, listed the most popular mini-games and the most profitable distribution scenarios. In addition, he told how to find a balance between gaming and paid inventory, what conclusions DevGame came to after using events and what results it received.

Conferences July 24, 2017

White Nights St. Petersburg 2017: Creative Mobile on how not to let internal factors interfere with the creation of a brilliant game

Report by Alexey Rekhlov from Creative Mobile. The speaker talked about how to increase creativity and productivity, which are necessary to create good games.

Conferences July 21, 2017

White Nights St. Petersburg 2017: devtodev on how to find and solve a problem in the economy of the game

A report by Vasily Sabirov from devtodev. The speaker spoke about what actions need to be taken to make the game earn money, how to diagnose an error in the economy of the game at an early stage and fix it.

Conferences July 21, 2017

White Nights St. Petersburg 2017: HypeTrain Digital on preparing for a successful release on Steam

A report by Ivan Belousov from HypeTrain Digital. He told me what they actually buy on Steam, how to prepare for the release of an indie game, what they play on Steam in 2017, how to understand who your player is, how to run a Kickstarter campaign, what tools exist to analyze competitors on Steam, and much more.

Conferences July 20, 2017

White Nights St. Petersburg 2017: Techland about the creation of an art department

A report by Konrad Czernik from Techland. He spoke about the difficulties that arise when trying to create an art department. In addition to quality issues and time constraints, when developing a game, you constantly have to face problems of communication, motivation and personal boundaries. Konrad also talked about how difficult it is for programmers, artists, producers, designers and managers to work together. And also about the common tasks of game development and how the…