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Industry October 15, 2014

Supercell is going to release merchandise for its games

The authors of Clash of Clans and Boom Beach have finally decided to move towards game merchandising. A few days ago, a vacancy for a licensing and merchandising manager appeared on the company’s website.
Development October 15, 2014

Epic Games has released Unreal Engine 4.5

Less than six months have passed, and Epic has pleased its users with an updated version of its engine. There is a feeling that it is not far from a full-fledged “five”.
Industry October 15, 2014

Room 8: Experimenting with paid products is no longer for us

At the end of September, the Piano City music game from the Kiev Room 8 team was released on the App Store. The project not only received a feature on the iTunes Home Page in 127 countries, but was also recognized by Apple as one of the best games of September. So we couldn’t get past the release of Piano City, and talked about the fate of the project with Ninel Gruner, marketing director of…
Marketing October 14, 2014

YouAppi is going to increase ROI by advertising only suitable applications to users

Today, there are a huge number of marketing and advertising platforms on the market offering various services, such as getting to the top. The developers decide whether to use them or not in each individual case, based on the tasks set (increasing visibility, holding a position, testing the project, and so on).
Conferences October 14, 2014

The announcement of Winter Nights: Mobile Games Conference 2015 took place

The St. Petersburg company Nevosoft has announced the date of the sixth WN Mobile Games Conference.
Marketing October 14, 2014

Tune: half of the users downloaded the app after finding it in the search results

In the MobileDevHQ study by Tune (previously the conglomerate worked under the HasOffers and MobileAppTracking brands), the following research result is given for the main discovery: half of mobile users found the last downloaded application in the search results.
Industry October 14, 2014

Unity: we are not for sale

In mid-September, just against the background of then-rumors about Microsoft’s plans to buy Mojang, information appeared that, they say, Unity is also looking for a “host”. The amount was called within the framework of $1 billion – $2 billion.
Games October 13, 2014

NFL Players will Appear in Temple Run 2

We have already written about collaborations today. Here’s another one: developer and publisher Imangi Studios and NFLPlayers Inc., the marketing arm of the National Football League Players Association, have announced that some of the top NFL players will appear in the Temple Run 2 project.
Statistics October 13, 2014

Half of the users are willing to pay for a subscription

Almost half of users are willing to pay monthly for a subscription to their favorite app, according to a survey conducted by mobile software development company Branchfire.
Games October 13, 2014

Ubisoft has launched Assassin’s Creed on iPhone and iPad

An Assassin’s Creed Identity soft lunch was held in Australia on iPhone and iPad. It is expected that the title will soon be available in the USA.
Blogs October 13, 2014

Opera Mediaworks: most of our advertisers believe that the price for CPI traffic can be approved

The Appintop podcast interviewed Dmitry Lyulka, Business Development Manager at Opera Mediaworks. We publish the printed version of the conversation with the kind permission of the podcast on App2Top.ru .
Games October 13, 2014

Brad Pitt’s Tank Appeared in World of Tanks Blitz

Wargaiming studio together with Sony Pictures launched an advertising campaign. The M4 Sherman “Fury” tank from the movie of the same name (yes, the one with Brad Pitt!) appeared in the game World of Tanks. The model is available both in the mobile version of the game, and on consoles and PCs.
Digests October 13, 2014

The best of the week (06.10.2014 – 12.10.2014)

How it works in the market of children’s apps; how kompugacha differs from gacha; how much King spent on TV advertising – about this and much more in our weekly digest.
Money October 10, 2014

The authors of Brainwars received $2.8 million for a new project

Tokyo-based startup TransLimit received 300 million yen or about $2.8 million. Line Ventures, United, East Ventures, Skyland Ventures, and Genuine Startups acted as investors.
Games October 10, 2014

The creators of Shadow Blade have announced a new project

A game from the developer Dead Mage Studio has been announced. The title from the Shadow Blade ators will be called Epic of King.
Industry October 10, 2014

LINE has created a joint company with Gree

Japanese companies LINE and Gree have signed an agreement. They will create a division of Epic Voyage, Inc., which will promote mobile games on the LINE messenger platform.
Industry October 10, 2014

Mobilate: We self-published the game because it’s time

Yesterday, a game from the Russian studio Mobilate – RoverCraft Racing appeared on the windows of the App Store. We talked about the new project with the company’s CEO Anton Belov.
Money October 10, 2014

Supercell spends $3 million Daily on Facebook Mobile Advertising (REFUTATION)

Live Mobile has not started yet, and the first news has already started from Vilnius. Facebook, as part of a closed meeting organized for major partners, talked about how much the creators of Clash of Clans and Boom Beach spend on the social network per day to promote their products.
Games October 10, 2014

RJ Games has released a mobile version of “Bake”

The Moscow-based RJ Games team, which previously specialized exclusively in social projects, has released its first mobile game.
Industry October 10, 2014

Storm8 hires Former Zynga Executives

The publisher and developer of Storm8, the creator of the Dragon Story game, invited two people from Zynga to join his team – Tim LeTourneau and Steve Parkis. Letourneau will take the post of creative director, and Parkis will become the head of the game direction.
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