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Games April 12, 2018

The new Boss Key project started on Steam a little better than LawBreakers

On April 10, Boss Key Productions studio released a new title in early Steam access — the freeplay “battle royale” Radical Heights. This is the studio’s second game after the ambitious but failed heroic shooter LawBreakers. According to the rating service GitHyp, Radical Heights started on Steam not much better than its predecessor.

Industry April 12, 2018

Media: China boycotts Korean online games

The Chinese authorities have announced an unofficial boycott of online video games from South Korean studios. This point of view is stated in the largest Korean newspaper “Joseon Ilbo”. According to the journalists of the weekly, the decision of the Chinese administration is political in nature.

Marketing April 12, 2018

Tapjoy: the higher the conversion rate of an ad, the more the user spends

The more a mobile user consumes rewarded advertising, the higher their engagement, retention and spending in the app become. This is stated in the study of the Tapjoy mobile advertising platform.

Industry April 12, 2018

Tencent will punish cheaters and hooligans by lowering the social rating

The Chinese corporation Tencent will monitor the behavior of gamers in their games. For playing with cheats and offensive behavior, the publisher promised to reduce the social assessment — a parameter by which the Chinese authorities plan to determine the social value of each resident of the country in the future.

Interview April 12, 2018

What is the Indian mobile games market: a conversation with KamaGames

In January, KamaGames announced a partnership with Yoozoo Games. The companies jointly launched Poker Champions in India, a version of Pokerist adapted to the local market. In an interview with KamaGames CEO Andrey Kuznetsov, we talked about the Indian mobile games market.

Industry April 12, 2018

The authors of Shovel Knight doubled the price tag and went to Switch. Result: revenue increased by 115%

Indie studio Yacht Club Games offered its own version of the fight against the indie apocalypse. She raised the price tag for her game on all platforms, and at the same time went to the Nintendo Switch. Thanks to this, the company earned a record amount for Shovel Knight in 2017 in the entire history of its sales.

Conferences April 12, 2018

White Nights Prague 2018: Adjust about fraud in mobile

A report by Andreas Naumann from Adjust. The speaker spoke about fraud schemes and how they have become more complicated over the past few years.

Industry April 11, 2018

Unity has opened an innovation center for game developers in Malaysia

Unity Technologies, together with the State Corporation for the Development of the Digital Economy of Malaysia (MDEC), has launched a Southeast Asian innovation center in the capital of the country. It is intended for developers using the Unity engine.

Industry April 11, 2018

Tencent has opened WeChat for third-party games for the first time

For the first time, the Chinese corporation Tencent has allowed third-party companies to place their games on the platform of the popular messenger WeChat. A batch of new titles from the Tencent collaboration and other developers appeared on WeChat on April 4.

Money April 11, 2018

Chinese streaming platform intends to earn $200 million on IPO in the USA

Chinese streaming service Huya announced its entry into the New York Stock Exchange. The company expects to earn $200 million on the IPO.

Industry April 11, 2018

The Vice President of Investor Relations has resigned from Rovio. He spent less than a year in the company

Another top manager left the creators of Angry Birds. Senior Vice President for Investor Relations and Relations Rauno Heinonen left his post at Rovio. He joined the company 7 months ago.

Money April 11, 2018

Altered Ventures Fund is ready to invest $36 million in emerging gaming markets

The venture fund Altered Ventures announced its intention to invest $36 million in new projects. The company promises to give priority to game developers from developing countries.

Industry April 11, 2018

The future of Steam Spy is in doubt due to restrictions on access to Steam data

The creator of the analytical service Steam Spy Sergey Galenkin told about the problems in the work of the resource. He tweeted about it on the service. According to Galenkin, the collection of up-to-date data is difficult due to the fact that Steam has closed access to users’ game libraries.

Conferences April 11, 2018

White Nights Prague 2018: Matchmade about working with influencers

Report by Jiri Kupiainen from Matchmade. The speaker spoke about the latest trends in influence marketing and gave practical advice on how to work with influencers.

Industry April 10, 2018

The author of “Corsairs” lost the court for the name of the franchise

The dispute between the Russian studio Black Sun Game Publishing (BSGP) and the co-founder of the company “Akella” Dmitry Arkhipov about the rights to the franchise “Corsairs” was not resolved in favor of the latter. Arkhipov’s company was unable to challenge the court’s decision on the early termination of trademark protection.

Vacancies April 10, 2018

Vacancies of the week (April 10)

Wanted: Unity developer at Belka Games, traffic purchasing manager at Whalekit (formerly Moscow Glu Mobile), VFX artist at Sperasoft and Performance Marketing Director at Playrix.

Industry April 10, 2018

Ubisoft CEO: 5 billion people will play our games in 10 years

Ubisoft CEO Yves Guillemot shared a fantastic plan. He intends to increase the audience of the company’s games 10 times within 10 years — from 500 million to 5 billion people.

Industry April 10, 2018

Global mobile downloads for the first quarter of 2018 amounted to 27.5 billion

On April 9, the analytical company App Annie published results on global downloads and revenues for the first quarter of 2018. According to the data, both indicators continue to grow. One of the growth factors is games.

Industry April 10, 2018

The authors of The Witness offered grants for like-minded developers

Thekla Inc studio has opened a grant competition for independent game developers. The main conditions for participation are interest in the genre of puzzles and belonging to “underrepresented” groups in the gaming industry.

Industry April 10, 2018

GTA V turned out to be not the most profitable media project in history (UPDATED)

Grand Theft Auto V is not the highest-grossing entertainment media product in history. The initial statement of the financial information and analytics site MarketWatch was incorrect. For comparison, the revenues of the role-playing MMO World of Warcraft by 2017 reached $ 10 billion — almost twice as much as the revenue of GTA V for all time.