Last February may have ended exceptionally successfully for Tencent. The Japanese analytical company Nomura believes that the earnings of its Honor of Kings mobile mobs in one month could amount to more than 7 billion Chinese yuan. This is about $1 billion.
Honor of Kings
According to Nomura, on average, Tencent earns 2 billion yuan per month or $300 million on the game.
However, the Chinese New Year, as well as the lack of new strong titles on the market due to the long “freeze” of releases in China allowed the game to earn significantly more than usual.
The analytical company Jiguang today calls Honor of Kings the most popular game in China. Its active daily audience (DAU) only at the end of the fourth quarter of last year amounted to 53.8 million people.
However, the popularity of the project is exclusively local in nature. The western release of Honor of Kings was not nearly as successful as at home. In North and Latin America, the project today earns, according to DataMagic, about $ 600 thousand per month.
Tencent does not despair and transfers the game to new platforms. In September, Arena of Valor (it is under this name that the game is released outside of China) appeared on Switch. In December, its downloads on the Nintendo console reached 1 million.