Founded by immigrants from Russia KamaGames reported last year. The well-known “Poker Player” company reported that its gross revenue for 2018 amounted to $76.4 million. This is 33% more than a year earlier.
The total daily audience of KamaGames games has also grown significantly — from 510 thousand to 630 thousand. That is, the DAU of projects has grown by almost a quarter — by 23.5%.
The company’s management identifies five factors that contributed to the growth:
- launching personalized advertising campaigns that have seriously increased both the number of paying audience and ARPPU games;
- the beginning of an exclusive collaboration with Unity Ads, as a result of which rewarding advertising was launched in all KamaGames products. This increased the company’s earnings from advertising by 81%;
- considerable efforts were made to improve retention and increase the gaming session. In particular, new mechanics and new cycles of special events have been introduced into the games;
- launch of three new projects — Vegas Craps, Vegas Slots and Teen Patti;
- launch of a new mode in Pokerist — Multi-Table Tournaments (MTT).
This year, the company intends to double the indicators achieved in 2018. This will happen, according to the management of KamaGames, thanks to the release of new games, the appearance in new markets with projects designed for a regional audience, and cooperation with global brands.
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