Apple will allow developers to reduce the cost of subscribing to games and apps for iOS, macOS and tvOS at any time and for all customers — including those who have canceled their subscription. So the creators of the software will be able to return the departed users and increase the customer base.

At what stage of development is it worth coming to the publisher and whether it is worth doing it at all, — says Mikhail Sviblov, consultant of the publishing direction of ZeptoLab in Russia.

On February 28, Plarium launched a new mobile game — RAID: Shadow Legends. By the fourth of March, the revenue of the project, excluding platform payments, exceeded the $1.7 million mark.

Mobile operator Tele2 has entered a new territory for itself and opened a streaming platform. It’s called CyberHero.

The mobile hit from Supercell — Clash Royale — has collected $2.5 billion in the App Store and Google Play by its third anniversary. Every day, players spent an average of $2.3 million on the game.

This week, Electronic Arts seems to be sitting on two chairs. Apex Legends has another victory, and Anthem has found itself in the center of a new scandal.

Nikita Belchak, a game designer at Black Temple Studio, and Vasily Sabirov, a leading analyst and cofounder at devtodev, told how they managed to double the conversion of the Epic Mine tutorial.

The publisher, which laid off 800 employees last month, listed the risks in a document for the SEC.

In the release week, Anthem soared to the very top of the UK chart, despite low sales and a barrage of criticism from players and the media. In the second week, Anthem sales fell by 71% — but even after that, the game retains its leadership in the top.

German mobile studio Sviper has closed the second round of financing. She received $2.8 million from the Swedish media company Modern Times Group.

On the first day of spring, Team Ninja studio released Dead or Alive 6. This is another game in a series of fighting games, famous for its fan service. We talk about how the project was met by the players and the press, evaluate its potential in terms of sales.

Today, March 1, the Russian IT giant Mail.Ru Group spoke about the financial results of last year. The earnings of his gaming business amounted to 24.7 billion rubles ($ 395 million). This is a 40% increase compared to the results of 2017 (according to IFRS).

Horizon Zero Dawn was released in the USA on February 28, 2017 — two years ago. During this time, it has sold 10 million copies, as announced yesterday by Guerilla Games studio.

The history of the launch and changes of the Township builder is shared by Alexander Zabezhinsky, the project’s game design manager.

Two basketball players sued Epic Games, but they were far from the first.

A serious struggle broke out around the South Korean publisher Nexon. Electronic Arts, Amazon and Comcast joined it, as VentureBeat became known.

Tencent will present a competitor for Microsoft, Google and Amazon streaming services at GDC 2019. This is reported by Niko Partners analyst Daniel Ahmad.

When the publishing division is closed, 13 employees will be laid off.

The publisher of Tank Stars and Tomb of the Mask analyzed its Russian audience and found out what they play and how much they pay in games in Russia.