Report by Diana Platonova from MyTona. Diana shared the results of the MyTona study, which is based on psychological pricing, localization practices and artistic design, on the practical example of Seeker’s Notes.

Startup Knock Knock, founded by immigrants from Zynga and TinyCo, will develop mobile chat games that can be played in messengers. The team has already raised $2 million for their projects.

Rewarding video (aka Rewarded Video) is a standard in the monetization of games. This advertising format rewards the user with game content for viewing. How not to break firewood when it is introduced into the game, — says the company Fyber.

Square Enix has agreed with the French game streaming service Blacknut to distribute its mobile games of the Go series and Hitman Sniper. The company made this decision after the premium distribution model of these titles did not justify itself.

Season tickets have straightened the position of the mobile version of PlayerUnknown’s Battlegrounds.  After their introduction, gamers spend three times more in the game than before, Sensor Tower reported.

Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.

Clash of Clans was released on iOS six years ago and is the most profitable game in the history of the App Store. However, in assessing exactly how much the game earned, analysts from Sensor Tower and App Annie differ — and by a billion dollars!

Psyonix, almost two years after the introduction of loot boxes in Rocket League, revealed how the drop drop system works. Fans of the game complained that it was worth telling about it earlier.

France is the seventh largest gaming market in the world. By the end of the year, spending by French players will reach $3.1 billion, Newzoo predicts.

The Moscow City Telephone Network has determined the preferences of Moscow online players and compiled the top 10 games that have accounted for the most traffic over the past six months. 

The affairs of Next Games, the developer of The Walking Dead: No Man’s Land, are not going in the best way. The Finns’ revenue has almost halved. The company hopes that the new titles will turn the situation around.

Natalia Portier’s report from Appodeal at White Nights St. Petersburg. Natalia spoke about the effectiveness of mobile advertising and advertising networks in the first quarter of 2018, discussed the impact of GDPR on mobile app publishers, and also shared the latest developments in the field of in-app header bidding.

Canada ranks 8th in the world in terms of gaming market turnover. In 2018, the spending of gamers from this country will amount to $2.3 billion, Newzoo analysts estimate.

Traditional selection of the most widely read publications App2Top.ru for this week.

A round table about blockchain in games was held at White Nights St. Petersburg. The speakers shared their experiences and cases, and also discussed the issues facing developers, investors and owners of companies. How can blockchain help games become more successful? Which blockchain should I use? Which marketplace should I choose? How will this affect the sales of virtual items?

Clash of Clans, as well as Clash Royale and Marvel Contest of Champions are used in a major money laundering scam. Such a study was published by the German company Kromtech Security, specializing in cybersecurity.

The App Annie analytical platform has a new post. He sums up the results of the second quarter of 2018 in mobile. Briefly about the most important of it — in our material.

The other day Epic Games introduced an updated version of the Unreal Engine. Its serial number is 4.20. Among the key innovations: mobile optimization, the appearance of Proxy LOD and support for realistic depth of field.

A report by Anastasia Selchuk from Pixonic at White Nights St. Petersburg 2018. Anastasia talked about how to analyze and understand her audience even before the release, as well as about the main nuances of testing.