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Industry September 23, 2021

Amazon will be the publisher of the indie studio whose team worked on Fable, Horizon Zero Dawn and Battlefield

Last Tuesday, Amazon announced a partnership with the British independent game studio Glowmade. The developers are planning an online cooperative game, but there are no details yet.
Industry September 23, 2021

Genshin Impact appeared in the Android store Tencent. miHoYo agreed on a reduced commission

Genshin Impact was first released in the Tencent MyApp store. Against this background, there was news that miHoYo has signed a cooperation agreement with the Chinese giant. We can talk not only about various promotional activities, but also about a reduced commission.Genshin Impact
Industry September 23, 2021

Apple won’t let Fortnite into the App Store until the end of the litigation — it could take five years

Tim Sweeney said that Apple has blacklisted the Fortnite game in its ecosystem. Battle Royale will stay there until the court hears all appeals in the Epic Games case. It may take about five years.
Industry September 22, 2021

Jason Schreyer: Sony made a bet on the project from the studio for the production of CGI videos and did not lose

The author of the bestseller “Blood, Sweat and Pixels” believes that the release of Kena: Bridge of Spirits is a strategic move by Sony. The company decided to close the autumn release window with a colorful indie project against the background of God of War: Ragnarok and Horizon Forbidden West transfers.
Money September 22, 2021

The growth of both revenue and losses is the main thing from the Nexters semi—annual report

Nexters has shared its financial results for the first time since going public. In the first half of 2021, it increased revenue by more than half. But at the same time, Nexters’ losses also increased — by eight times at once.
Conferences September 22, 2021

Playrix, Nexters, SayGames and SberGames will come to WN Moscow’21 not only to talk, but also to make presentations

The autumn session of the WN Conference will be held in Moscow on October 13-14. It will be held in a hybrid format: participants will be able to discuss the latest news, share expertise and attend lectures both offline and online.
Games September 22, 2021

On Tuesday, games developed in Russia took three places at once in the top 10 sales leaders on Steam

Russian games perform well in sales. Yesterday they got three lines at once in the world’s top 10 Steam bestsellers, including the first one. It’s about Potion Craft and World War Z: Aftermath.
Games September 22, 2021

Roblox has introduced an age verification system based on documents and photos to access new features

Roblox is preparing to implement voice chat on its platform. However, only users over the age of 13 will be able to use the new feature. To do this, the company has implemented a special age verification system based on documents and photographs.The verification system became available in Roblox on September 21.
Investments and transactions September 22, 2021

GEM Capital has invested $ 2 million in the developers of the Russian Donkey Kong

GEM Capital acted as an investor in the Moscow game studio VEA Games and allocated $ 2 million for the development of the game Nikoderiko: The Magical World.
Investments and transactions September 22, 2021

Embracer Group bought the Russian studio Bytex. The amount of the transaction is not called

The Swedish holding Embracer Group has become the owner of another Russian studio. Through a subsidiary of Saber Interactive, he acquired the Saransk company Bytex. The transaction amount is unknown.
Vacancies September 21, 2021

Vacancies of the week (September 21)

Wanted: game designer at Matryoshka Games, producer at FunPlus and project manager at Last Level.
Money September 21, 2021

The revenue of the indie developer grew by 41% after he made his games free-duplicated

In August, German indie developer Arnold Rauers switched his games in the App Store to a free-play distribution model. After that, the total monthly revenue of his titles increased by 41%.
Marketing September 21, 2021

Balenciaga has released a digital clothing collection in Fortnite

Global brands are actively pursuing a course of promotion through the gaming industry. From September 21, a limited collection of clothes and items inspired by the images of the fashion house Balenciaga is available in Fortnite.
Crime September 21, 2021

469 gaming “marketers” were arrested in China. They pretended to be women and asked men to spend more in games

Chinese police conducted a major operation to arrest gaming scammers. In total, 469 people were detained during the day, who operated in 35 cities. On behalf of the girls, they lured men into games and forced them to spend money on various cosmetic items.JX Online 3
Investments and transactions September 21, 2021

The authors of the football NFT game Sorare raised $680 million with an estimate of $4.3 billion

French startup Sorare raised $680 million. He operates an eponymous NFT game about football, the results of players in which depend on the performances of real athletes. According to the results of the round, the company’s valuation amounted to $4.3 billion.Sorare announced the completion of a new round of investments in its blog.
Law September 21, 2021

The U.S. Securities and Exchange Commission is investigating the situation with Activision Blizzard. She called Bobby Kotick to court

The harassment and discrimination scandal at Activision Blizzard has attracted the attention of another agency. The U.S. Securities and Exchange Commission (SEC) has launched its own investigation into the company.
Industry September 20, 2021

Electronic Arts will add to FIFA 22 the ability to find out the contents of loot boxes before buying

Electronic Arts (EA) is trying to restore its reputation after the scandals with loot boxes in FIFA Ultimate Team. She decided to introduce content preview packs into games on an ongoing basis — Preview Packs. This system has already appeared in FIFA, but temporarily.
Investments and transactions September 20, 2021

MY.GAMES has bought a controlling stake in the Belarusian publisher of Bamboo Games

MY.GAMES company has become bigger. She announced the takeover of Bamboo Games, a Belarusian publisher of hyper—casual games. The size of the transaction will be at least $2 million.
Marketing September 20, 2021

Case study: how Pawnbarian’s “chess” bagel collected over 10 thousand vishlists on Steam

Indie developer Jan Wojtecki shared his experience in promoting his Pawnbarian bagel. Having no funds for at least some marketing, he managed to collect more than 10 thousand vishlists on Steam by the release. The developer spoke about working with streamers, game festivals and other effective promotion channels.
Analytics September 20, 2021

221 thousand apps were removed from the App Store in six months. 59% of them did not comply with the privacy policy

In the first half of the year, the App Store has lost a lot of weight. The Pixalate platform found that about 221 thousand applications were missing from the store*. Almost two-thirds of them violated Apple‘s privacy rules.
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