Last fall, Chinese authorities banned young gamers from spending more than three hours a week on video games. Niko Partners found out that after that, many children basically stopped playing. Nevertheless, analysts predict that in four years the number of underage gamers will grow again.

A few figures from the report:

▫️122 million Chinese children played in 2020, 83 million in 2022.;
It is expected that 115 million children will play in 2026;
54% of children now play only at the allowed time;
52% of respondents believe that restrictions are necessary;
82% of parents allow children to play through adult accounts.


Niko Partners