Purchases of video ads for mobile platforms for the 2nd quarter of 2017 increased by 142% compared to the previous quarter. This has made mobile video advertising the fastest growing format among other types of ads.

Video advertising has come close to in-app purchases (IAP) in terms of profitability, according to a report by the advertising company AdColony.

Judging by the latest commercial for the game of War, the American company Machine Zone has radically revised its approach to promoting its mobile blockbuster.

The Finns, having shot an advertisement with Neeson for the Super Bowl, did everything right. The former Jedi and the star of the Hostage trilogy is now one of the most recognizable and positively perceived stars on American television, Nielsen analysts said.

For the current year, publisher and developer King spent $ 55 million on advertising on American television.

In the mobile advertising market, big brands have a small problem. The fact is that today it has become the norm to pay for advertising to users. There is no need to go far for examples. In the Subway Surfers already mentioned today, the user is offered a soft currency for watching the video (although a completely ridiculous amount).