Many American advertisers abandoned the Unity advertising network after the company introduced a new pricing policy on September 12. According to Sensor Tower analysts, in the week from September 11 to 17, their number in the Unity network decreased by 15%.

After the resignation of John Riccitiello and the softening of the terms of the Runtime Fee, the scandal surrounding Unity’s pricing policy subsided. Nevertheless, the MobileGamer portal continued to understand the situation. We share a brief squeeze of the material.

AppLovin could be interested in buying Unity again after the scandal over the Runtime Fee and the departure of Unity CEO John Riccitiello. Citibank analysts think so.

Unity announced the change of leadership in a recent press release, specifying that John Riccitiello is leaving his post “immediately”.

After massive outrage from developers, Unity introduced an updated version of its pricing policy. The Runtime Fee will only be charged to Unity Pro and Enterprise customers. At the same time, the system itself should become more transparent.

Over the past week, there have been many developers who have decided to abandon the Unity engine and switch to other platforms. To help them, AppLovin has released Unifree, a tool that allows you to transfer the code of games written for Unity to the Unreal Engine, Godot and Cocos engines.

The new Unity collection is called Runtime Fee. It got its name in honor of the Unity Runtime library set. The company believes that since libraries are installed on users’ devices along with the game, the developer must pay for it. We talked about Unity Runtime with Kirill Shabordin, the founder of Yerevan Cowboys Games, and Alexey Pechenin, the founder of Infinite Art Solutions.

On September 18, Unity shares fell 7.92% to $33.45 apiece. For the company, this is the biggest* daily drop in September.

At the Unity Software general meeting, which took place on Monday, it was announced to employees that the company would abandon the main provisions of the new monetization policy, which was announced last Wednesday.

Unity reacted to the massive outrage of developers with the new pricing policy. She said she hears criticism and apologized for the “confusion and anxiety” that arose after the announcement.

Against the background of changes in Unity’s pricing policy, a number of gaming companies have decided to disable the monetization of Unity Ads and ironSource in all their games. They demand to cancel the new installation fee. Among the signatories of the appeal are Azur Games, Voodoo and many others.

The media reported that those gaming companies that will start using the Unity LevelPlay Mediation advertising platform will not have to pay a fee from each download.

On Reddit, we noticed that over the past year and a half, Unity has greatly changed the approach to working with the engine license. A user under the nickname Darkfrost wrote a post in which he talked about noticeable changes.

After the change in Unity monetization, many developers announced plans to move to another platform. Godot project manager Remi Verschelde, amid increased interest in the engine, warned that such a decision should not be hasty.

Many developers have spoken sharply about Unity’s new pricing policy. One of them was Dmitry Terekhin, the founder of Nekki.

Unity has announced a new pricing policy. Starting next year, if a number of conditions are met, the company will charge for each installation. Important: the installation will also be considered a reinstall (maybe it won’t be considered).

Unity company summed up the results of the second quarter of 2023. Among other things, it reported an 80% increase in revenue.

On June 27, Unity unveiled three AI-related projects: the AI Hub marketplace, the Unity Muse suite of AI tools, and a cross-platform solution that integrates AI into the runtime environment, Unity Sentis. Against this background, its shares rose by 15.38%.

Unity has begun to form its own AI ecosystem. She announced the launch of three projects related to artificial intelligence.