tips for developers

Marketing November 11, 2016

Playliner: how to encourage the player to make the first purchase?

What solutions do the developers of the highest–grossing mobile games resort to in order for the user to start paying, – the Playliner company told in the latest study “First payment Promotions”. We are publishing the full version of the material.

Marketing October 28, 2016

Game revenue from mobile advertising jumps by 50-300% during the holiday sales season

From October to December, it makes sense for mobile game developers to pay special attention to commercials and banners in their games. The income from them can jump up to 300%.

Industry October 20, 2016

Nielsen: the first update to the mobile game should be released 3-5 weeks after the release

The main reason for the sharp decline in interest in the game, as a rule, is the unsatisfied demand for new content, so it is important to release it as soon as possible (preferably 3-5 weeks after release), the Nielsen analytical company reports in its latest study.

Management October 19, 2016

On the other side of the good Google Play: “captain’s tips” on how to be a good developer on Android

The other day, the Android Developers Blog published a list of points that you need to remember so that the application is not removed from the Google Play platform. We present a brief version of the material about these very moments.

Development September 27, 2016

British journalist analyzes The Legend of Zelda series

The Game Maker’s Toolkit YouTube channel, hosted by British gaming journalist Mark Brown, publishes a series of videos about level design in The Legend of Zelda games.

Development August 31, 2016

What is a Meta-game?

What is a meta-game in games, what it is responsible for and why both developers of fritupley and premium products should remember about it,” said Andrey Kosciusko, director and game designer of Creoteam in his blog. With the kind permission of the author, we publish the material on our pages.

Blogs August 19, 2016

How did you come up with the idea of a new War Robots logo? – Igor Klyukin’s story

Igor Klyukin, Pixonic‘s executive director, shared his experience working on the logo for War Robots on his Facebook page. App2Top.ru publishes a post on its pages with the permission of the author.

Development August 17, 2016

Theory of balancing free-to-play games on three charts

Alexander Shtachenko, the leading product manager of iLogos, told about the most important variables – time, scarcity and frequency in his blog. With the author’s permission App2Top.ru publishes material on its pages.

Industry August 1, 2016

Old, very old, super old: in search of inspiring ideas for successful games

What games could inspire the authors of Clash Royale and Candy Crush Saga, – Plarium game designer Vadim Loktionov told in his blog on Gamasutra. For App2Top.ru he offered a Russian version of the material.

UX/UI July 1, 2016

Features of interface design in mobile games

At the White Nights St.Petersburg 2016 conference Olga Lysenko from My.com she told me what mistakes should not be made when creating mobile game interfaces.

Marketing June 6, 2016

Basics of operating online projects

You can find out how to operate online games in our material based on the motives of Vyacheslav Utochkin, who worked on Perfect World and Armored Warfare.

Industry May 5, 2016

What platform, genre and setting should I choose for the game?

Which platforms should games be developed for, as well as which genre, setting and monetization to choose for a future hit, were discussed at a round table at the Higher School of Business Informatics by representatives of the Russian gaming industry.

Industry May 2, 2016

Why you need to target a new audience, and not make games for everyone

Sergey Galenkin in his blog on Medium told why you should not focus on the “typical” gamer when developing. We offer the Russian version of the material.

Marketing March 22, 2016

Soft launch in 2016

Adam Telfer, product lead of Wooga, shared his experience of “soft launch” of his projects within the framework of the latest GDC. The Russian version of the report is on our pages.

Industry January 12, 2016

What should a game designer read?

About what should (or should not) read if you decide to become a game designer, App2Top.ru told by Artur Ostapenko, Svyatoslav Torik, Andrey “Krank” Kuzmin, Leonid Sirotin, Ilya Yeremeev and Dmitry Nozhnin.

Marketing December 14, 2015

Data Analysis through Segmentation: The Playkot Experience

Playkot explained why user segmentation is needed and how it should be carried out correctly.

Development December 4, 2015

The history of porting Shadow Fight 2 under Tencent (feedback and a couple of useful tips)

About cooperation with the main Chinese publisher of the Celestial Empire – the company Tencent – and adaptation of the game Shadow Fight 2 to its requirements, – App2Top.ru the project manager of Nekki Sergey Sorokin told.

Industry November 24, 2015

Chillingo: you need to respect the player

Levi Buchanan, head of development at Chillingo, talked about which games have a chance of success and which do not.

Marketing November 6, 2015

5 Simple PR Tips for Mobile Game Developers

The founder of the Pixel Happy marketing agency, which brought such projects as Star Trek: Wrath of Gems and Ramboat to the market, Steve Young, shared five tips for promoting the game in the media. Our friends from SoftPressRelease translated this material into Russian.

Money November 5, 2015

How much does it cost to make a game?

At a master class held in mid-October from the Higher School of Business Informatics of the HSE “Gaming industry: an inside look” Vyacheslav Utochkin, producer of the educational program “Management of Internet gaming projects” and author of the course “Operating game projects”, talked about how much it costs to make your own mobile and browser game and how much they earn the games have the largest developers. We present to your attention the full transcript…

All publications by tag «tips for developers»

Playliner: how to encourage the player to make the first purchase?

Game revenue from mobile advertising jumps by 50-300% during the holiday sales season

Nielsen: the first update to the mobile game should be released 3-5 weeks after the release

On the other side of the good Google Play: “captain’s tips” on how to be a good developer on Android

British journalist analyzes The Legend of Zelda series

What is a Meta-game?

How did you come up with the idea of a new War Robots logo? – Igor Klyukin’s story

Theory of balancing free-to-play games on three charts

Old, very old, super old: in search of inspiring ideas for successful games

Features of interface design in mobile games

Basics of operating online projects

What platform, genre and setting should I choose for the game?

Why you need to target a new audience, and not make games for everyone

Soft launch in 2016

What should a game designer read?

Data Analysis through Segmentation: The Playkot Experience

The history of porting Shadow Fight 2 under Tencent (feedback and a couple of useful tips)

Chillingo: you need to respect the player

5 Simple PR Tips for Mobile Game Developers

How much does it cost to make a game?