Developers from China are investing significant funds in advertising their games and applications on the Russian marketplace RuStore. According to VK’s estimates, from January to November 2024, they spent over 60 million rubles promoting through the “VK Advertising” platform.

On November 13, the State Duma of the Russian Federation passed in its first reading a bill that mandates Apple to allow the installation of the RuStore app store on iPhones and iPads within Russia.

Three months ago, a group of Russian deputies drafted a bill to ban the sale of smartphones and tablets in Russia without access to the RuStore app store. Their initiative is primarily aimed at Apple devices. According to TASS, the government recently approved this idea.

One-third of all developers in the RuStore mobile app store are game developers, VK reports. Currently, the platform hosts over 3,000 game development teams.

A bill has been submitted to the State Duma that prohibits the sale of smartphones and tablets in Russia without access to RuStore, the Russian app store. The primary target is Apple devices.

Users of RuStore have started spending significantly more on games, reported Oleg Afanasyev, the Product Director of RuStore, during the “Russian Internet Forum 2024”.

The mobile game Tanks Blitz has shown good results in RuStore. According to a press release from the RuStore team, users of the Russian app store spent 100 million rubles in the game Lesta Games in less than three months: it was released on the site on November 16, 2023.

The RuStore team hopes to see a significant increase in the monthly active audience (MAU) of the store. She expects that by the end of 2023, RuStore will be regularly used by 25 million people.

RuStore refuses to publish only 7% of applications, the stora team claims. These are usually projects with controversial or low-quality content.

VK continues to develop the RuStore mobile marketplace. She announced that developers can now place applications adapted for Android-based Smart TV in the store.

VK has allowed foreign developers to earn money on applications published in RuStore. Monetization tools have become available to them.

VK has officially allowed self-employed developers to monetize applications in RuStore. The company talked about plans to do this two weeks ago.

Russian Prime Minister Mikhail Mishustin claims that the appearance of RuStore has protected mobile applications from sanctions against Russia. He shared this opinion at a meeting with the finalists of the youth entrepreneurship development program “I’m in Business”.

VK Group announced that self-employed developers will be able to earn money on applications in RuStore. This feature will appear in the near future.

VK has published a report on the most popular RuStore games among Russians. Judging by it, the most active in the country are downloading action games, puzzles and simulators.

Ilya Ulyanov, director of work with RuStore partners, in a comment to TASS reported that more than 4 thousand publishers have placed applications in the store’s catalog. There are foreign companies among them.

VK Group has revised the policy regarding the commission in RuStore. She announced that from April 1, she will reduce the commission from 15% to 0.9%-3.35%, depending on the payment method chosen by the user. The new conditions will be in effect until the end of the year.

VK Group reported for the fourth quarter and the whole of 2022. In the financial report, she, among other things, told about the indicators of playgrounds.

VK has added a new type of monetization to RuStore. Paid applications have become available in the marketplace.