Developers from China are investing significant funds in advertising their games and applications on the Russian marketplace RuStore. According to VK's estimates, from January to November 2024, they spent over 60 million rubles promoting through the "VK Advertising" platform.
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VK observed that in the "games" category, a significant portion of the Chinese developers' advertising expenses was directed towards strategies and RPGs. The exact monetary amount is not disclosed.
It is reported that by the end of the year, the Chinese began spending more. Their advertising expenses on RuStore in July-September were five times higher than in January-March.
As of today, the RuStore catalog contains over 45,000 applications from teams in 40 countries. Speaking specifically about Chinese companies, the marketplace features projects from Tencent, NetEase, Moonton, Yoozoo Games, KingsGroup, Pixel Rabbit, and many others.