The RuStore team hopes to see a significant increase in the monthly active audience (MAU) of the store. She expects that by the end of 2023, RuStore will be regularly used by 25 million people.
To understand the scale: According to Mediascope analysts, in August, MAU RuStore was 17 million people.
This forecast was shared by the operating director of RuStore Ilya Sverchkov in a comment to TASS. He also noted that financial applications are currently in the greatest demand in the store. They account for a third of downloads. “But besides that, there are still services and services, the same games. [Their downloads] are approximately evenly distributed,” said Sverchkov.