Marketing company AdSide Media told App2Top.ru , what tools he uses when creating advertising creatives for mobile games.

Marketing company AdSide Media shared with App2Top.ru the most effective types of advertising creatives for mobile games.

Owners of a paid account on the Twitch stream platform will be able to receive a set of PC games on a monthly basis. The Free Games With Prime offer is free of charge and will come into force on March 15.

In November, separate application promotion tools in Google will be closed. It will no longer be possible to create advertising campaigns for Google Search or YouTube. They will be replaced by one universal solution – UAC.

The platform for the development and promotion of video games YUNOÏA reported receiving $ 1 million from investors from the USA and the Czech Republic.

Social service Snapchat has introduced a number of tools for advertisers.

The creator of Monkey Island, Ron Gilbert, told how you can encourage gamers to buy games thanks to gameplay streams.

According to Leanplum’s marketing research, push notifications containing ideograms are read 85% more readily.

You can find out how to operate online games in our material based on the motives of Vyacheslav Utochkin, who worked on Perfect World and Armored Warfare.

In Russia, the App Store has “broken”. Of the eight key world releases of this week, only one was included in the domestic selection.

On May 7, Rival Kingdoms midcore strategy appeared in the App Store. Yesterday it became known that in seven days since the release of its total downloads amounted to 1 million. A third of them occurred on the weekend.

The situation on the mobile advertising market is still not the simplest and most transparent. The consolidation of the market is still very far away and there are a lot of offers on the market. It is difficult to work with every company or even platform offering services of dozens, if not hundreds of grids at once.

Traffic is a sore point. Where, for how much, how – these questions torment almost all developers of mobile games and applications today. Therefore, we decided to start getting acquainted with the companies offering traffic. The first in the list is AppTools.

In August, 33.8% of visits to Pavel Durov’s social network site occurred from mobile devices, writes Roem.ru with a link to LiveInternet.

Ukrainian developers from the Room 8 team reported that their Cyto’s Puzzle Adventure game became the Pick Of the Week of Starbucks coffee shops as part of a joint campaign with Apple.

The revenue of the mobile gaming industry in China by the end of 2013 will be about $ 1.3 billion, according to CocoaChina. However, this will not make it easier for Western companies to work on it. 

Apple has withdrawn the AppGratis app from the App Store, which informs about free programs and iTunes sales. 

The Applifter gaming cross-promotion network told a little about the dubious results of the Everyplay service, which records replays from mobile devices, and its new functionality. 

The startup PlayHaven, which is engaged in the monetization of games, caught Charles Yim in its networks, who worked on the development of AdMob and was responsible for three years at Google for partnering with mobile application developers.