The situation on the mobile advertising market is still not the simplest and most transparent. The consolidation of the market is still very far away and there are a lot of offers on the market. It is difficult to work with every company or even platform offering services of dozens, if not hundreds of grids at once.
The guys from WakeApp were able to solve the problem by introducing a service for automated traffic purchase and bringing applications to the Russian tops of free and paid applications on the App Store. To get into the top or buy traffic, it is enough for the customer to register on the website and in 4 clicks to arrange the promotion of the application to the first positions of the App Store.
In other words, there is no need to write to anyone, ask for a price list, negotiate a time, write off ten times a day: go in, choose the desired date, position in the top or the required number of installations, pay and wait for the results, which the service notifies via SMS messages.
The traffic source is the “AppSent Mobile Application Lovers Club”, whose members download applications during the advertising campaign. Users are rewarded for installing each application, and the total base of active members of the club exceeds 300,000, which allowed WakeApp to offer “delicious” promotion prices.
AppSentTo accurately determine the required number of installations for any of the positions in the top App Store, the service uses the Searcher technology.
This allows you to eliminate overpayment for unnecessary installations, as well as analyze the top App Store in real time. Despite the apparent simplicity of the service, promotion to the top positions of the App Store should be approached after a thorough analysis. We contacted representatives of WakeApp, and were able to get information about the most profitable subcategories of the App Store for promotion.
“In the case of App Store game subcategories, developers should choose the ones with the least competition. The cost of promotion to the first positions in them turns out to be the lowest, but at the same time, the developer can potentially get a tangible amount of organic installations. It should be understood that, depending on the time, the cost of promotion may vary slightly,” — WakeApp.
These features should be taken into account when choosing a promotion category — for example, output to a category. For example, promotion to the Top-1 category of “Arcade” will cost more than 600,000 rubles. Such a cost on the Top-1 is also observed in some other popular categories. There is practically no sense in such promotion — the same effect can be obtained when the application is placed in the Top 5, which will eventually give approximately the same result.
Ordering a new promotion campaign in the WakeApp cabinet
The grid of the most profitable gaming subcategories looks like this, remember that the cost changes in real time:
- “Dice games”, cost $286;
- “Casino”, cost $286;
- “Music”, cost $286;
- “Training”, cost $286;
- “Desktop”, cost $286;
- “Card”, $460.
WakeApp highlights not only the support for automated output to the top, but also the technologies Searcher, Antifraud and Turbo, which are necessary for the smooth operation of the service. We have already talked about the first one, but Antifraud guarantees receiving traffic only from real users. Turbo technology provides the ability to generate up to 15,000 installations per day, each of which passes through tracking systems. By the way, WakeApp supports integration with popular tracking systems.
Despite full automation, when registering in WakeApp, a personal manager is allocated, ready to answer any client’s question. You can contact the manager at a convenient time and, if there are any doubts about the choice of a top for promotion, promptly get advice, as well as recommendations on the optimal program for a particular application.
This is how the statistics in the service cabinet looks like
In general, the WakeApp platform is an example of how developers have new opportunities to promote their applications without intermediaries.
If earlier the withdrawal to the top of the App Store was difficult and not always profitable, then after the launch of WakeApp, developers have a new tool for promoting their applications with the help of real users.