In 2023, the Steam Deck will remain a niche device, but its sales will grow, Omdia predicts. According to analysts, Valve will sell 1.85 million portable PCs in a year — 14% more than in 2022.

This is more than a quarter of the gaming industry’s revenue over the past year, according to Omdia analysts.

This is almost three times more than in 2022. According to Omdia estimates, only 26 million people currently have VR headsets.

While the mobile games market is sinking by an insignificant 6.6%, the mobile AR games market may lose significantly more by the end of 2022 – as much as 20%.

Omdia interviewed over 3,700 gamers from the USA, UK and Germany about their attitude to cloud gaming services. Analysts found out that 56% of respondents are unfamiliar with cloud games. However, a year and a half ago there were 86% of such respondents.

Omdia analysts spoke about the situation in the cloud gaming market. According to their data, in 2021 its turnover immediately tripled to $3.7 billion. Not least thanks to the official appearance of Xbox Cloud Gaming on consoles.

According to Omdia, revenue from embedded advertising is growing much faster than revenue from in-game purchases. The company predicts that at the current pace, by 2025, the share of advertising revenue will reach 42%.Omdia analyst Guillermo Escofet shared the data in a new material for Game Developer.

Omdia analysts shared their forecast regarding the cloud gaming market. According to their calculations, in 2021 gamers will spend $4 billion on such projects. For comparison, last year the market revenue was much more modest — $ 1.38 billion.

Omdia analysts have published a forecast about the possible consequences of Apple‘s IDFA policy. They assumed that this year the advertising market in iOS applications will fall by 17% at once.